Senior Product Marketing Manager

UpGuard • San Diego, CA

12h • Remote

About The Position

At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.

We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.

We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.

The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

As a Senior Product Marketing Manager, you will be pivotal in driving the evolution and growth of the UpGuard platform. You’ll partner with our Product team to conduct deep market research to unearth customer insights and identify opportunities to delight our users. You will define product positioning and messaging, lead the planning and execution of product launches, and partner with our broader marketing team to activate campaigns for your product line.
Our team and products are scaling fast, and we're looking for several Senior Product Marketing Managers each responsible for a distinct product pillar.

Requirements

• 4+ years of product marketing experience in B2B SaaS product marketing
• Familiar with working on early-stage products and driving early customer discovery
• A passion for connecting with customers and understanding pain points
• Can hold your own in conversations with our Product and executive team
• You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
• You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making
• We’re looking for someone who’s not just comfortable with change, but curious about it—especially when it comes to adopting AI tools that can enhance how we work

Nice To Haves

• A strong grasp of cybersecurity
• Familiarity with product-led go-to-market motions
• Experience at a growth-stage tech company

Responsibilities

• Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
• Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
• Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
• Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
• Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
• Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences

Benefits

• Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
• WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions)
• $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
• Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
• 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
• Personal Leave allowance: this includes sick & carer’s leave (all regions)
• Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
• Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
• Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees