Senior Product Marketing Manager
About The Position
Forward is seeking a Senior Product Marketing Manager to shape the company’s story and own go-to-market execution for key areas of its platform. The role translates technical capabilities into compelling positioning and messaging, leads product launches, and equips teams to succeed with enterprise and government customers. Working across product, sales, and marketing, the Senior Product Marketing Manager brings customer insight into strategy, influences product direction, and helps customers understand how to adopt agentic operations with confidence. This is a hands-on role for a product marketer who enjoys exploring technical products, developing compelling narratives, and representing Forward to customers, analysts, and conference audiences to drive measurable market impact. The position reports to the Senior Director of Product Marketing at Forward.
Requirements
- 7+ years of product marketing experience in enterprise software or B2B technology.
- Proven track record launching technical products and developing positioning, messaging, and sales assets that help the field win.
- Strong technical aptitude and familiarity with networking, security, cloud infrastructure, automation, or agentic AI systems, with the ability to engage credibly with engineering and product teams and translate complex capabilities into business value.
- Excellent writing skills, supported by a portfolio of compelling product content for technical and business audiences.
- Confident presentation skills and ability to represent Forward as a credible expert at conferences, webinars, and customer, partner, and analyst meetings.
- Experience using customer research and competitive intelligence to inform go-to-market strategy.
- Self-directed and highly organized, with the ability to work across functions and manage multiple launches and projects in a fast-moving, growth-stage company.
Nice To Haves
- Analyst relations experience.
Responsibilities
- Own positioning, messaging, and value propositions for assigned products and use cases, aligned with Forward’s company narrative.
- Lead product launches end to end, coordinating readiness, announcements, field enablement, and post-launch measurement with product, sales, and marketing.
- Partner with product management to translate technical capabilities into clear customer outcomes and bring customer and market insight into product priorities.
- Create product content and sales assets, including pitch decks, solution briefs, competitive battlecards, and demo narratives; partner with sales enablement to help account teams and sales engineers use them effectively.
- Represent Forward as a product and industry expert at conferences, trade shows, webinars, and customer and partner meetings.
- Lead competitive and market research for assigned areas to inform positioning and deal strategy; support analyst and press engagement through briefings, evaluations, and supporting materials.
- Partner with demand generation, field marketing, and corporate marketing to develop campaigns and events grounded in customer needs and consistent with Forward’s positioning.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
