Senior Product Marketing Manager

Float•Toronto, ON

7d•Hybrid

About The Position

Float is seeking a Senior Product Marketing Manager to join their team. This role is focused on driving product adoption across the entire customer journey by developing clear, compelling narratives and programs. The Product Marketing Manager will partner closely with Product, Sales, Customer Success, and Marketing teams to translate product capabilities into strategies that increase usage, adoption, and expansion. This is a hands-on, individual contributor role that requires end-to-end ownership across acquisition, activation, adoption, and expansion, focusing on outcomes rather than just deliverables. Float is described as one of Canada's fastest-growing companies and a top-rated startup, with a customer-obsessed, passionate, and entrepreneurial culture. The company offers a complete business finance platform combining modern financial services and software, backed by significant venture funding.

Requirements

Strong product and strategic thinking. You can connect product, market, and customer needs
Excellent messaging and storytelling skills (you can write and create, not just brief others)
Comfortable operating across the full funnel, not just launches
Highly cross-functional—you influence without authority and drive alignment
Experience in Product Marketing, Product Management, or a closely related role
Proven ability to drive measurable outcomes (adoption, retention, expansion, or revenue impact)
Owner mindset: You take accountability for outcomes, not just outputs
Builder: You create programs, messaging, and systems—not just strategies
Curious and adaptable: You can operate in ambiguity and evolve quickly
Collaborative: You work seamlessly across Product, Sales, CS, and Marketing
Execution-focused: You move fast and ship, while maintaining quality

Nice To Haves

Experience working on multi-product or platform businesses is a plus
Backgrounds in product ops / product / hybrid roles are welcome if paired with strong marketing instincts

Responsibilities

Own strategy and execution to drive product adoption across the full customer journey (pre- and post-sale)
Translate product capabilities into clear, differentiated messaging and positioning
Identify adoption gaps and design programs to improve usage and engagement
Lead and support product launches, and go beyond them into ongoing lifecycle and growth programs
Build and execute initiatives across acquisition (messaging, packaging, GTM), activation (onboarding, first value), adoption (feature usage, engagement), and expansion (upsell, cross-sell signals)
Help shape Float’s multi-product platform story, not just individual features
Develop messaging that resonates with target segments and evolves with the product
Partner with Marketing to bring campaigns and content to life (while owning core messaging yourself)
Act as the bridge between Product and GTM teams
Partner with Product to influence roadmap based on market & customer insights
Partner with Sales to enable teams with clear value propositions and positioning
Partner with Customer Success to drive adoption and retention strategies
Ensure alignment across teams to drive measurable outcomes
Use product, customer, and lifecycle data to identify opportunities and inform strategy
Design and run experiments to improve adoption and performance
Measure success through impact on adoption, usage, and commercial metrics