Senior Product Marketing Manager, AI (Frontier Labs & Enterprise)

Prolific

2h•$170,000 - $200,000•Remote

About The Position

Prolific is hiring its first owner of AI product marketing to position its human data infrastructure for frontier labs and enterprise AI teams. The role will define how Prolific communicates to these buyer segments, which have different needs: frontier labs seek reliable data for model training, while enterprise AI teams need solutions for production AI, evaluations, and post-training pipelines. The role will build the approach from the ground up, working closely with customers, product, sales, solutions engineering, and marketing. The Senior Product Marketing Manager will spend significant time with researchers, evaluation teams, enterprise AI leads, and strategic accounts. They will lead positioning and messaging, help shape offerings, support high-priority sales pursuits, develop a repeatable playbook for entering new AI segments, and create content and evidence that build trust with technical and business buyers. The role will also plan launches, track competitive dynamics, represent Prolific at industry events, and report pipeline influence and strategic account progress. Prolific provides a platform connecting researchers and companies with a global pool of participants to collect high-quality, ethically sourced human behavioral data and feedback. The company describes its work as supporting more accurate, nuanced, and aligned AI systems. This is a full-time role, remote, with a base salary range of $170,000–$200,000 per annum for San Francisco or New York; compensation is negotiable for other states.

Requirements

At least 6 years of product marketing or a closely related go-to-market role, such as solutions, partnerships, or technical sales, at a B2B technical company, with relevant subject-matter depth.
Experience bringing an AI product to market and positioning it to a technical buyer.
Understanding of AI product development and its dependence on human data.
Direct exposure to frontier labs or enterprise AI teams through selling to them, partnering with them, buying human data as an AI-native company, or working in post-training, evaluation, or data within one.
Fluency in SFT, RLHF, preference data, evaluations, and red-teaming sufficient to communicate with researchers and explain the topics to enterprise buyers.
Demonstrable positioning work that changed a sales outcome, supported by numbers.
Clear, plain writing and the ability to explain a technical product to both researchers and CFOs.
Use of AI to accelerate work, with workflows beyond chat for research synthesis, competitive tracking, or drafting, and the ability to explain how those workflows work.
Comfort working without an established playbook in a fast-moving company entering new segments.

Responsibilities

Own positioning and messaging for frontier labs and enterprise AI teams, identifying shared messaging and where each segment requires a distinct story.
Work with product teams on offerings and solution sets for different buyer types.
Run positioning interviews with AI customers and prospects, coordinating with the win-loss programme to avoid asking buyers twice, and use findings to inform messaging, product, pricing, and packaging.
Lead enablement for strategic lab and enterprise AI sales pursuits, building deal narratives and executive briefings with account executives and joining calls when technical buyers need education.
Build a repeatable playbook for entering new AI segments and make evidence-based recommendations about which enterprise use cases and industries to pursue.
Plan and run launches for capabilities aimed at AI teams, from positioning briefs and launch tiering through sales readiness, in collaboration with the Revenue and Enablement PMM.
Own Prolific’s AI category point of view against competitors, using competitive intelligence and tracking changes in how labs and enterprises buy human data.
Create content for researchers and AI leads, including a point of view on human data and evaluations, technical explainers, data-quality evidence, and customer stories for the shared proof library.
Represent Prolific at research venues, enterprise AI events, and with lab partners.
Report pipeline influence and progress on strategic AI accounts to sales and leadership using shared win-rate reporting.