Senior Product Marketing Manager, Risk Advisory

Fieldguide•San Francisco, CA

1d•$195,000 - $230,000•Remote

About The Position

Fieldguide is seeking a Senior Product Marketing Manager, Risk Advisory to join its Product Marketing team. Reporting to the Senior Director of Product Marketing, this role connects Product with go-to-market teams—including Sales, Customer Success, and Marketing—by translating the product roadmap and release cadence into positioning, messaging, and enablement for internal and external audiences. The role requires comfort with frequent feature releases, proactive communication, autonomy, ownership, and an understanding of the risk advisory landscape and how advisory firms operate. The position develops product positioning, value propositions, buyer personas, and launch strategies; creates and delivers enablement for Sales, Customer Success, and solutions engineers; and owns the Advisory Customer Advisory Board program in collaboration with Revenue Marketing. It also partners with Revenue Marketing and Product on in-market strategies, owns the VP of Product blog and internal product newsletter, and develops customer-proof content such as webinars, case studies, and testimonials in partnership with go-to-market teams. Fieldguide is a remote-first company based in San Francisco, California. It describes itself as an inclusive, values-based early-stage startup focused on software for assurance and audit practitioners in cybersecurity, privacy, and financial audit.

Requirements

10+ years of product or content marketing experience at advisory or adjacent SaaS organizations.
Strong writing skills across blogs, newsletters, case studies, and webinars.
Comfort operating in a fast-moving environment with an evolving roadmap.
Self-starter who can own workstreams end to end, communicate status, and proactively surface blockers.
Strong project management skills and ability to prioritize concurrent workstreams.
Adaptability across tools and systems, with the judgment to find efficiencies and use AI effectively.
Understanding of the risk advisory landscape and how advisory firms operate.

Responsibilities

Develop clear product positioning, value propositions, and messaging that differentiate the product from competitors.
Create and maintain buyer personas to understand target audiences.
Plan and execute go-to-market strategies for product launches.
Collaborate with Product, Marketing, Sales, and Customer Success.
Develop sales tools and collateral, including presentations, product demos, white papers, and datasheets.
Train Sales teams on product features, benefits, and effective selling approaches.
Provide Customer Success with messaging and resources to support adoption, retention, and expansion conversations.
Partner with solutions engineers on positioning and demo narratives for technical evaluations.
Own the Advisory Customer Advisory Board program with Revenue Marketing, ensuring planning, programming, and execution are on time, on budget, and provide an elevated stakeholder experience.
Partner with Revenue Marketing and Product to identify and build additional in-market strategies.
Own the VP of Product blog and internal product newsletter.
Develop webinar content, case studies, testimonials, and other customer-proof content in partnership with go-to-market teams.
Keep go-to-market teams aligned with the product release cadence through proactive communication and enablement.
Own workstreams end to end, communicate status, and proactively surface blockers.
Prioritize and manage concurrent workstreams.