Senior Product Marketing Manager

Minty

12h•Remote

About The Position

Minty is seeking a Senior Product Marketing Manager leader to define how our products are positioned, messaged, and brought to market across both shopper and ecommerce brand audiences. This important role is AI-native, using AI in all facets of product marketing. An AI-native marketer who doesn't just use AI but treats AI as a core, high-trust collaborator to increase campaign velocity, automate complex GTM workflows, and derive actionable insights faster than humanly possible. Reporting to the CMO and embedded within the product team, this role will drive go-to-market strategy, product storytelling, and category development for Proactive Commerce. This is a high-impact role responsible for translating complex, AI-driven products into clear, differentiated narratives that drive adoption, engagement, and growth. Minty is the AI shopping companion that proactively unleashes savings that matter most for shoppers, creating more loyalty for brands. We help businesses answer shopper questions, prevent lost revenue, and recover missed opportunities — while growing a trusted shopper network through Minty.com. As the pioneer of Proactive Commerce, Minty serves hundreds of millions of shoppers and is ranked a top 5 ecommerce tool. We proactively deliver savings to shoppers at the moments that matter most — driving stronger loyalty for ecommerce brands. We move fast, test often, and value curiosity, clarity, and ownership.

Requirements

Bachelor’s degree in Marketing, Business, or related field
5–8 years of experience in product marketing, preferably in consumer tech, ecommerce, or a two-sided platform environment
Hands-on experience executing go-to-market launches, including building assets, coordinating cross-functional teams, and measuring results
Experience marketing to both consumer and B2B (brand/merchant) audiences
Familiarity with marketing automation, AI-powered tools, and CRM platforms (e.g., HubSpot)
Strong writing and communication skills, with the ability to translate complex products into clear, compelling messaging
Proven ability to manage multiple projects and drive execution in a fast-paced environment

Nice To Haves

Strong analytical mindset with the ability to translate data into actionable insights
Experience supporting category creation or emerging product narratives
Familiarity with browser extensions, mobile apps, or ambient/passive commerce tools
Background in AI, savings, loyalty, or affiliate marketing products
Comfortable working quickly and leveraging AI tools to accelerate content creation and iteration
Highly organized and detail-oriented, with a bias toward action and execution

Responsibilities

Develop and refine clear, compelling product messaging for Minty’s shopper and eCommerce audiences.
Own and execute product and feature launches, including messaging, assets, channel coordination, and performance tracking.
Work closely with product, sales, and customer success to bring market insights into development and ensure successful launches.
Create high-impact materials (decks, one-pagers, case studies, web copy) that support sales and marketing efforts.
Gather and synthesize competitive intelligence, customer feedback, and data to inform positioning and campaigns.
Partner with growth, brand, and content teams to ensure consistent messaging across channels.
Track results and continuously iterate to improve adoption, engagement, and revenue impact.
Use AI and AI agents in every fact of product marketing.