Senior Product Marketing Manager
About The Position
LightSource is seeking a Senior Product Marketing Manager to own how the company is perceived in the market and help establish the Product Marketing Management (PMM) function. This role involves defining and refining the company's positioning and messaging, working closely with product, sales, and leadership teams to craft compelling narratives for procurement and operations leaders. The ideal candidate will be responsible for creating content that effectively communicates these ideas to the target audience. This position requires a blend of strategic thinking, strong writing skills, and a proactive, hands-on approach to marketing technical products to industrial buyers. The Senior Product Marketing Manager will be instrumental in shaping how LightSource is discussed, sold, and remembered in the market. The role demands a candidate who is not just maintaining existing strategies but is eager to build and own the narrative from the ground up, applying both rigor and creativity to the marketing of complex B2B SaaS solutions.
Requirements
- 5–8 years in product marketing or content marketing at a B2B SaaS company
- Strong writer who can translate technical capabilities into business value without losing precision or credibility
- Track record of conducting and applying buyer research to improve messaging and win rates
- Experience supporting enterprise or mid-market sales cycles with high-quality enablement materials
- Comfortable leading cross-functional workstreams — ability to align product, sales, and marketing without owning everything
- Thrive in fast-moving startup environments with high autonomy and high expectations
- Value direct feedback and continuous improvement
Nice To Haves
- Located in (or willing to relocate to) San Francisco, Boulder/Denver, or Seattle
- Background in or deep familiarity with supply chain, procurement, or industrial operations
- Experience marketing AI or data intelligence products to non-technical buyers
- Analyst relations or media experience
- Can code in Rust
Responsibilities
- Own and continuously refine LightSource's positioning, messaging architecture, and ICP definition
- Develop buyer personas grounded in real customer and prospect research, win/loss interviews, sales call analysis, and market study
- Drive product launches end to end: messaging, internal enablement, external assets, and coordinated rollout with sales and demand gen
- Build and maintain a core sales enablement library: one-pagers, battlecards, objection handling guides, and ROI frameworks
- Own the content strategy and editorial calendar — set priorities, write or commission key pieces, and maintain quality across all formats
- Write thought leadership content (long-form, point of view, research-backed) that builds LightSource's credibility in supply chain and procurement circles
- Partner with demand gen on campaign messaging, AEO visibility, and analyst and press narratives
- Track competitive positioning and maintain clear, current battlecards
- Help hire and mentor future PMM and content hires as the team grows
Benefits
- Top-of-market base compensation with meaningful early-employee equity
- Platinum-level healthcare, 100% covered for employees
- Dental and vision, 100% covered
- 401(k) program
- Unlimited vacation and sick days
- Free food (3 meals a day, if desired) in office locations
- Frequent team offsites, events, dinners, and weekend trips
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
