Senior Product Marketing Manager, Asana Service Management
About The Position
The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We’re looking for a strategic Senior Product Marketing Manager to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum.
Requirements
- Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences.
- Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems.
- Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points.
- Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches.
- Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams.
Responsibilities
- Define and own the end-to-end go-to-market strategy, partnering closely with Integrated Campaigns to drive measurable business results.
- Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs.
- Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.
- Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories.
- Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.
- Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space.
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
