Senior Product Marketing Manager

Prime Security•New York, NY

133d•$150,000 - $195,000•Hybrid

About The Position

Prime Security is building a new category in cybersecurity and needs to communicate its value to the market. As the second marketing hire, this role involves building the marketing playbook from the ground up. This is a unique opportunity to lead the product marketing function at an early-stage, well-backed company at the intersection of AI and security. The position requires working directly with the Founders and Head of Marketing to define the market's understanding of agentic security architecture, shaping the narrative, positioning, and content. The role focuses on being the connective tissue between product, market, and customers. The ideal candidate will translate complex AI and security concepts into resonant narratives for practitioners, influence buyers, and equip the sales team. This position demands both strategic thinking and hands-on execution, from setting messaging direction to writing battle cards, developing go-to-market strategies to drafting launch posts, and ghostwriting thought leadership content. Success in this role requires deep cybersecurity domain knowledge, strong product positioning skills, excellent storytelling abilities, and a drive to build from scratch in a dynamic environment.

Requirements

2+ years of experience in the cybersecurity industry
3+ years experience in Product Marketing
Comfortable with ambiguity and building from scratch in a fast-paced, early-stage environment
Ability to define the strategy and execute it independently

Nice To Haves

Some practitioner experience (understanding the customer's perspective)
Ideally based in NYC to collaborate from the office 3-days a week

Responsibilities

Voice of the Product: Work with internal and external security experts, as well as our product and engineering team, to translate complex AI and security concepts into compelling narratives that influence our content strategy.
Messaging & Positioning: Develop and maintain clear product messaging and positioning for our agentic security architecture platform, ensuring content always reflects the sharpest version of our market narrative.
Content Creation: Build written, video, webinar, demo, and other content that speaks to practitioners in their language and highlights Prime Security’s platform capabilities. Work to distribute the content across marketing and sales channels.
Founder Thought Leadership: Drive product-centric executive thought leadership by ghostwriting and strategizing for our two founders' personal profiles to build brand authority and audience.
Sales Enablement: Create battle cards, competitive positioning, demo scripts, and customer success stories that equip the sales team and improve win rates.
Go-to-Market Support: Contribute product marketing discipline to key initiatives, such as product launches and a website relaunch, ensuring releases are positioned for impact and tied to measurable outcomes.