Senior Product Marketing Manager

Nubank•Miami, FL

1d•Hybrid

About The Position

Nu serves over 140 million customers and is dedicated to simplifying complexity and empowering individuals through innovative products and human-centered services. The company is a leader in industry transformation, leveraging proprietary technology and data to enhance financial access, advancement, and transparency. Nu's business model focuses on customer loyalty and cost efficiency, driving a cycle of growth and profitability. This role is for an experienced and curious Product Marketing Lead to define product launch and growth strategies in the US. It's a senior individual contributor position requiring leadership through influence. The role involves close collaboration with Product and Growth teams on narrative, go-to-market strategies, segmentation, and performance. The Product Marketing Lead will shape the product story, manage launches from start to finish, and set communication standards for customers. The position is part of a small, ambitious team that values quality, speed, and collaboration, utilizing AI to enhance impact. The role offers autonomy in driving strategy, hands-on execution, and becoming a key voice for product marketing in the US. Product Marketing is involved from the outset, influencing roadmaps with customer and market insights, defining full-funnel marketing strategies, and ensuring alignment with long-term business objectives and product success metrics. This is a high-ownership role focused on building new initiatives from the ground up. The position is based in Miami, Florida.

Requirements

8–10+ years in product marketing or similar roles at consumer tech or fintech companies.
Experience as a senior PMM/PMM lead on high-impact launches.
Proven track record of owning end-to-end product or major feature launches with quantified business impact.
Comfort with data and light analytics (self-serve tools, dashboards, basic analysis tied to a clear narrative).
Hands-on experience using AI tools as a natural part of daily work.
Based in Miami, Florida (or willing to relocate).
Hybrid in-office work model.

Nice To Haves

Experience across multiple areas (e.g., growth, brand, lifecycle, paid).
Experience working with senior cross-functional stakeholders.
Experience in a regulated environment (financial services, etc.).
Experience partnering with Legal/Compliance/Risk on consumer communications.

Responsibilities

Own key US product marketing outcomes, such as awareness, engagement, and adoption, with measurable impact.
Translate company and product strategy into clear positioning, segmentation, and go-to-market choices.
Own the end-to-end product story and value proposition across key touchpoints.
Utilize market and customer insights to refine the value proposition and influence the product roadmap.
Partner with Product and Growth teams on pricing, packaging, and offers.
Translate the product story into impactful web and landing page experiences.
Lead messaging and go-to-market for product and feature launches, from strategy to post-launch analysis.
Design integrated go-to-market plans connecting brand, product, lifecycle, and performance channels.
Design and execute programs across various channels (in-app, email, push, SMS) to drive acquisition, activation, engagement, and retention.
Partner with Growth on website and landing page experiences, owning the story, messaging hierarchy, and marketing assets.
Ensure lifecycle journeys are coherent, on-brand, and suitable for US customers.
Develop a deep understanding of the customer lifecycle, segments, and jobs-to-be-done.
Translate research, data, and competitive signals into segmentation and actionable insights.
Monitor the US consumer fintech landscape and integrate learnings into work.
Define success metrics and guardrails for launches and campaigns.
Design experiments (A/B, multivariate, holdouts) and manage performance analysis.
Act as a liaison between Product, Growth, Analytics, Legal/Compliance, and Operations.
Serve as a subject-matter expert, influencing senior stakeholders with data-driven recommendations and storytelling.
Develop narratives, playbooks, and toolkits for consistent storytelling across teams.
Create executive-ready narratives (decks, one-pagers, briefings) connecting product, customer, and business impact.