About The Position
CTERA provides a foundation for enterprise data, erasing boundaries across edge and cloud environments and unifying file and object storage. Their software-defined intelligent data platform powers global file services for demanding organizations. CTERA is a ~200-person company with the energy of a growth-stage business and the credibility of a proven platform. They are looking for a Senior Product Marketing Manager to own Go-To-Market (GTM) execution across a complex, multi-audience market. This is a high-ownership individual contributor role at the intersection of product, sales, and programs/field marketing. The role involves owning messaging and positioning, supporting multi-channel GTM motions across the IT channel, OEM partners, and cloud marketplace programs, and producing content and enablement to attract buyers and move deals. This is a hands-on role with end-to-end ownership, reporting directly to the VP of Product Marketing. The position requires driving strategy for campaigns, messaging, rapid content production, product launches, partner and customer engagement, and supporting multiple concurrent GTM motions.
Requirements
- 6–10 years of B2B product marketing experience, ideally in data management, storage, infrastructure, AI, or adjacent technology markets.
- Technically fluent: comfortable engaging with engineers, SEs, and technical buyers; able to translate complex capabilities into clear value propositions without needing a technical escort.
- Proven ability to own GTM workstreams end-to-end — from initial positioning brief through to field-ready assets — independently.
- Strong writer who produces a compelling first draft across formats, from one-pagers to web copy to executive messaging.
- Hands-on with AI tools (e.g., Claude) and actively use them to work faster and better – AND apply strong human judgment to improve AI outputs and truly own the deliverable.
- Comfortable with ambiguity and context-switching across multiple concurrent workstreams and GTM motions.
- Experience marketing to IT infrastructure buyers: e.g., storage admins, IT ops, infrastructure architects, and/or enterprise decision-makers in data-adjacent teams (e.g., security).
Responsibilities
- Own product messaging for target buyer personas across IT infrastructure, data management, security, compliance, and AI use cases.
- Drive product marketing execution across IT channels, OEM partnerships, and cloud hyperscaler/marketplace programs.
- Produce high-quality marketing content at speed: solution briefs, battlecards, sales plays, web copy, videos, and launch materials — using AI tools to amplify your output.
- Build and maintain competitive intelligence: track the landscape, produce battlecards, brief sales on competitive positioning.
- Partner with product management to translate roadmap into compelling positioning, messaging, use cases, and coordinated launch plans that will be executed with partner organizations.
- Develop sales enablement tools that field teams and channel partners actually use.
- Coordinate with content and demand gen teammates to ensure messaging consistency across the funnel and across GTM motions.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
