Senior Product Marketing Manager
About The Position
The Senior Product Marketing Manager will help Modern Health win, retain, and grow business by shaping product and service positioning and go-to-market strategy. This high-ownership individual contributor role has meaningful visibility across the company and with leadership. The role uses customer, market, and competitive insight to develop differentiated messaging, align cross-functional teams, build awareness, and drive adoption. The Senior Product Marketing Manager develops audience-specific narratives and practical messaging; leads go-to-market planning and execution for launches, enhancements, positioning updates, and other initiatives; and partners with marketing teams on integrated campaigns. The role also equips Sales and customer-facing teams with enablement and competitive tools, and works across Product, Sales, Client Management, Partnerships, Clinical, Marketing, and leadership to bring customer and field insight into decisions and keep high-impact work moving. Modern Health is a fully remote, hyper-growth company with a culture emphasizing empathy, accountability, collaboration, innovation, and action. To support team connection, overlapping working hours are required. US-based team members outside the Pacific time zone are expected to work at least six hours between 8 a.m. and 5 p.m. Pacific time each workday. Applicants must be able to maintain work authorization without employer sponsorship or employer-provided training plans or attestations.
Requirements
- Progressive product marketing experience, demonstrated by increasing scope and ownership, in mental health, healthcare, or employee benefits.
- Hands-on expertise in core product marketing work, including positioning, messaging, exceptional writing, go-to-market execution, campaigns, and sales enablement.
- Ability to make complex products and ideas clear and compelling, moving from strategy and a strong brief to asset details, plans, and follow-through.
- Strong organization, judgment, and ability to lead work across teams, influence without authority, balance multiple priorities, and keep the most important work moving.
- Uses AI tools thoughtfully to accelerate research, sharpen messaging, and improve marketing workflows, while validating outputs and applying human review where needed.
- Must maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations.
Nice To Haves
- A bachelor’s degree or equivalent practical experience is preferred; equivalent experience will be considered.
- Strategic, hands-on product marketing approach, including clarifying complex stories, writing briefs, building rollout plans, coordinating teams, and improving work based on use and feedback.
Responsibilities
- Use customer, market, and competitive insight to shape product positioning and create clear, audience-specific narratives and practical messaging across buyer and member journeys.
- Develop and deliver go-to-market plans for product launches, feature enhancements, positioning updates, and other initiatives; align stakeholders on readiness, milestones, communications, enablement, assets, and success measures, and refine plans using performance and field feedback.
- Partner with Demand Generation, Brand, Content, Events, and Client Marketing to create integrated campaigns with defined audiences, messages, channel plans, and desired actions; use results and feedback to improve campaigns.
- Create and refresh sales enablement and competitive tools, including pitch content, talk tracks, battlecards, objection handling, and RFP support; deliver enablement for Sales and customer-facing teams.
- Collaborate with Product, Sales, Client Management, Partnerships, Clinical, Marketing, and leadership to bring customer and field insight into decisions, align priorities, make tradeoffs explicit, and advance high-impact work.
- Independently turn direction and market insight into coordinated execution and build a strong working rhythm across the team.
Benefits
- Medical, dental, vision, disability, and life insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists through Modern Health's platform
- Generous time off
- Company-wide Collective Pause Days
- Parental Leave Policy
- Family Forming Benefit through Carrot
- Family Assistance Benefit through UrbanSitter
- Professional Development Stipend
- 401k
- Financial Planning Benefit through Origin
- Annual Wellness Stipend
- Annual work from home stipend
- Virtual community events, including active ERGs, holiday-themed activities, and team-building events
- Monthly Cell Phone Reimbursement
- Equity program for full-time employees
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
