Senior Product Marketing Manager, Travel & Auto

StackAdapt

8d•$104,000 - $143,000•Remote

About The Position

StackAdapt is seeking a Senior Product Marketing Manager to lead vertical go-to-market initiatives, with a focus on the travel and auto segments. This is a new and pivotal role within StackAdapt's marketing team. As the first dedicated Product Marketing Manager supporting these strategic verticals, you'll have the opportunity to define the playbook, influence product priorities, and help establish StackAdapt as the partner of choice for travel and automotive marketers. StackAdapt is a remote-first company, open to candidates located anywhere in Canada and the United States. This role reports into the Director of Product Marketing.

Requirements

5+ Years in B2B Product Marketing: Experience in B2B product marketing, segment marketing, or vertical marketing, ideally in adtech, martech, SaaS, or data driven products, with exposure to programmatic advertising and high-value vertical marketing.
Programmatic and Digital Advertising Knowledge: Solid understanding of programmatic buying, audience targeting, measurement, and how travel and auto advertisers use digital channels across the funnel.
Entrepreneurial Mindset: Comfort operating in a new and evolving function, with a bias to action, testing, and iterating to unlock growth in strategic verticals.
Analytical and Strategic Thinking: Ability to synthesize market trends, customer input, and performance data into clear recommendations that influence product and commercial decisions.
Collaboration Skills: Proven success partnering with sales, product, and leadership to build alignment and deliver measurable business impact.
Communication Skills: Excellent written and verbal communication skills, confident building narratives for both internal stakeholders and external clients across travel, automotive, and other vertical accounts.

Nice To Haves

Experience in the travel or automotive advertising ecosystem is a strong plus, but not required.
Background at a travel or automotive agency, consultancy, ad platform, or in-house role serving travel brands or automotive manufacturers and dealerships would be especially valuable.
Strong understanding of travel booking cycles or automotive purchase funnels, seasonal trends, consumer intent data, and stakeholder dynamics across brands and agencies is a plus.
Experience supporting specialized teams such as political or public sector is a plus.

Responsibilities

Own the go-to-market strategy for priority industry verticals, with a primary focus on travel and auto, and expand to additional verticals as the role grows.
Build and execute tailored GTM strategies for travel and automotive brands, agencies, and partners that activate media programmatically.
Develop clear and differentiated positioning and messaging for StackAdapt's solutions within the travel and auto verticals and other key industries, speaking to the needs of agencies, platforms, and end advertisers.
Lead market research and competitive analysis for the travel and auto solutions landscape in programmatic, identifying opportunities, risks, and whitespace to refine StackAdapt's offering and narrative.
Plan and execute launches and enhancements that are specific to vertical needs, from campaign tools and workflows to measurement, compliance, and data partners.
Work closely with product, sales, trading, partnerships, content, and demand generation to ensure tight alignment on vertical strategy and priorities, including strong partnership with travel and auto-focused sales teams.
Define and track KPIs for vertical initiatives, including adoption, win rates, revenue contribution, and pipeline health, and report back insights with clear recommendations.

Benefits

Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!