Senior Product Marketing Manager - Sustainability & Climate

First StreetNew York, NY
$130,000 - $175,000Hybrid

About The Position

Marketing at First Street drives awareness, demand, and category authority for the CRFM platform across institutional financial audiences. Product Marketing is the connective tissue between First Street's product and science organization and the GTM teams that take it to market. It is the discipline that translates physical climate models, financial layers, and product capabilities into language institutional buyers understand, value, and act on. As Product Marketer, you will own the positioning, messaging, sales-ready collateral, launch motions, and product training content that ensure every capability First Street builds reaches the market with a consistent narrative and a sales team equipped to sell it. You will partner directly with Product Managers and the broader product, science, and engineering team on roadmap translation, and you will support the voice-of-customer feedback loop that brings field intelligence back into product priorities.

Requirements

  • 5+ years of B2B product marketing experience, ideally in enterprise SaaS, data, or analytics businesses sold into financial services, asset management, real estate, insurance, or institutional audiences.
  • Proven ability to translate technically and scientifically complex content (climate models, data platforms, analytical methods) into clear, compelling narratives for sophisticated but non-technical financial buyers.
  • Strong editorial instincts and writing ability. You can author institutional-grade prose yourself, edit the work of others to a consistent standard, and steer copy away from generic AI-sounding language toward the peer-to-peer voice institutional buyers respond to.
  • Track record of building positioning frameworks, segment playbooks, launch programs, and sales enablement content that materially improved sales outcomes.
  • Demonstrated experience partnering with product management, science, or engineering teams to translate roadmap into commercial narrative, and bringing structured customer feedback back into product.
  • Comfort operating across multiple buyer segments and sales motions simultaneously, with the discipline to productize collateral into reusable assets rather than custom-build per call.
  • Comfort and curiosity with AI tools as a force multiplier for research, drafting, and content production.
  • Mission alignment with First Street's work translating climate science into financial signal.

Responsibilities

  • Own the positioning and messaging architecture. Develop and evolve the frameworks that articulate First Street's value across our core institutional segments (asset owners, asset managers, REITs, infrastructure investors, banks, insurers, corporates) and our priority use cases. Translate physics-based climate models and financial layers into language that resonates with each buyer.
  • Build and maintain the GTM collateral library. Pitch decks, one-pagers, solution briefs, modular suite decks by segment, demo narratives, objection-handling, and battlecards. Productize collateral so it serves all sales motions consistently rather than becoming a custom-deck factory for any one of them.
  • Own the reusable RFP answer library. Build and maintain the central repository of approved, current language for RFP and security questionnaire responses. Support the sales organization to position our solutions across RFP responses per deal; you own the library they pull from.
  • Lead case study and customer storytelling production. Own the editorial pipeline for customer case studies and proof points across segments, partnering with sales and customer success to surface and shape the stories that move deals.
  • Lead product launches end to end. Own the GTM motion for new products, capabilities, features, geographies, and data releases. Coordinate with product, science, and engineering on the launch narrative, and brief and equip Sales, Strategic Partnerships, Customer Success, and Marketing so every launch lands in the market with a consistent message.
  • Produce the product training materials. Design the content the GTM team uses when new capabilities ship: training decks, demo scripts, talk tracks, FAQs, and certification materials. Delivery sits with the Sales leaders and the Sales Solutions Specialist; you equip them to deliver well.
  • Be the GTM counterpart to Product Management. Work directly with Product Managers and the broader product, science, and engineering team. Support efforts to communicate product information to customer facing teams and translate roadmap items into launch plans.
  • Support the voice-of-customer feedback loop. Facilitate a systematic process through which win and loss intelligence, prospect objections, customer feature requests, and field signal flow back into product priorities. Partner with Revenue Operations on the analytical layer that surfaces segment-level patterns.

Benefits

  • Equity
  • 401(k)
  • Paid time off
  • Paid parental leave
  • Comprehensive health benefits
  • Employee Stock Option Plan
  • 15 vacation days
  • 8 statutory company holidays
  • 5 days for winter break office closure
  • 10 sick days
  • Healthcare monthly premium covered at 100% for employee or a significant contribution for family plans
  • Vision and dental benefits with partial employee contribution
  • 12 weeks of paid parental leave
  • Access to One Medical, Teledoc, HealthAdvocate, Kindbody, and Talkspace
  • Company 401k program
  • Commuter benefits
  • Life Insurance
  • Tech startup environment
  • Weekly team meals
  • Office stocked with coffee and snacks
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