Senior Product Marketing Manager – Subscriptions
About The Position
Team Red Dog is hiring a Senior Product Marketing Manager – Subscriptions for our client, a world-class innovation client and global technology leader. In this high-impact remote role, you'll lead the marketing strategy, go-to-market execution, and growth initiatives for Minecraft's subscription business, including Realms, Realms Plus, Marketplace Pass, and future offerings. Working across product, analytics, lifecycle marketing, and growth teams, you'll shape subscription experiences that drive customer acquisition, engagement, retention, and long-term business growth while influencing one of the world's most recognized gaming franchises. This is an exceptional opportunity for an experienced subscription or growth marketer to make a measurable impact on a global consumer product used by millions of players.
Requirements
- 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscription marketing, or a related discipline.
- 5+ years of experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.
- 5+ years of experience leading cross-functional projects involving product, marketing, analytics, and business stakeholders.
- Strong communication, presentation, and project management skills.
- Must be available to work Pacific Time business hours.
Nice To Haves
- Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses preferred.
- Experience working with affiliate marketing, paid media, CRM, lifecycle marketing, or growth marketing channels preferred.
- Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology is highly desirable.
- Knowledge of Minecraft and a passion for gaming, online communities, and player engagement is a plus.
- Ability to identify business opportunities proactively and recommend strategic solutions with minimal direction.
- Occasional onsite visits preferred for local-to-Redmond-area candidates.
Responsibilities
- Lead marketing strategy for Minecraft's subscription portfolio, including Realms, Realms Plus, Marketplace Pass, and future subscription offerings.
- Develop and execute go-to-market strategies for new subscription features, benefits, products, and business initiatives.
- Create positioning, messaging, promotional plans, and marketing campaigns that increase awareness, trial, adoption, and retention.
- Analyze customer behavior, market trends, and business insights to identify opportunities that improve subscriber acquisition, engagement, and lifetime value.
- Partner closely with product teams to influence product roadmaps, customer experiences, and future subscription investments.
- Collaborate with analytics, lifecycle marketing, affiliate marketing, paid media, and growth teams to optimize marketing performance.
- Serve as the subscriptions subject matter expert across Minecraft marketing initiatives, ensuring subscription offerings are integrated into major game updates, seasonal campaigns, creator initiatives, and franchise activations.
- Measure campaign performance and recommend optimization strategies that improve business results.
- Manage multiple strategic initiatives while collaborating across cross-functional stakeholder groups in a fast-paced environment.
Benefits
- Health insurance (medical, dental, vision, and life)
- Employer-matched 401K plan
- Accrued Paid Time Off
- Flexible Paid Holiday Benefit
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
