Senior Manager, Product Marketing

Auvik Networks

7d•$175,000 - $204,000•Remote

About The Position

We're looking for a Product Marketing leader to define and execute Auvik's Product Marketing strategy, ensuring our products are positioned to win in the market and drive sustainable business growth. This is a true player-coach role. You'll lead and develop a team of Product Marketing Managers while remaining actively involved in product launches, positioning and messaging, and go-to-market strategy for our most strategic initiatives. You'll establish the vision, priorities, and operating model for the Product Marketing function while continuing to contribute directly where your expertise has the greatest impact. Working closely with Product, Sales, Customer Success, Marketing, and Executive Leadership, you'll represent the voice of the customer, influence product direction, shape company-wide go-to-market strategy, and ensure the Product Marketing team delivers consistent, scalable, and measurable business outcomes.

Requirements

Significant experience in Product Marketing within a B2B SaaS organization.
Demonstrated success defining Product Marketing strategy and executing go-to-market initiatives that deliver measurable business results.
Proven experience leading and developing high-performing Product Marketing teams.
Strong understanding of networking, IT operations, infrastructure technologies, or adjacent technical markets.
Comfortable balancing strategic leadership with hands-on execution in a player-coach environment.
Proven success developing positioning, messaging, and go-to-market strategies for technical products.
Experience leading complex, cross-functional initiatives and influencing senior stakeholders.
Exceptional communication and storytelling skills with the ability to simplify complex technical concepts.
A data-driven mindset with experience defining success metrics, measuring performance, and optimizing business outcomes.

Nice To Haves

Experience marketing products to IT professionals, MSPs, or network administrators.
Experience building and scaling Product Marketing teams within a high-growth SaaS organization.
Experience with analyst relations, competitive intelligence, or market research.
Pragmatic Marketing, Product Marketing Alliance, or similar certification.
Experience launching technical SaaS products in global markets.

Responsibilities

Own Product Marketing strategy and execution
Own the Product Marketing strategy across Auvik's portfolio, ensuring alignment with company growth objectives.
Define positioning, messaging, and go-to-market strategies that clearly differentiate Auvik in the market.
Personally lead the company's most strategic product launches while enabling the team to execute across the broader portfolio.
Partner closely with Product Management to influence product strategy and roadmap decisions through customer, market, and competitive insights.
Ensure customer-facing teams are equipped with the messaging, enablement, and content needed to drive successful customer outcomes.
Drive business outcomes
Partner with Product, Sales, Marketing, and Customer Success leaders to align go-to-market strategy across the customer lifecycle.
Own Product Marketing's contribution to business outcomes, including product adoption, pipeline, customer expansion, competitive positioning, and revenue growth.
Define success metrics, measure team and program performance, and continuously evolve Product Marketing strategy, programs, and processes to improve results.
Foster alignment across functions to ensure consistent execution and a seamless customer experience.
Lead and grow the Product Marketing function
Lead, coach, and develop a high-performing team of Product Marketing Managers, fostering growth, accountability, and strong execution.
Contribute to setting strategic direction, priorities, and operating cadence for the Product Marketing function.
Build scalable processes, frameworks, and best practices that improve consistency, quality, and business impact across the team.
Allocate resources and prioritize work across the product portfolio to maximize business outcomes.
Remain an active contributor by leading high-impact launches, messaging, and strategic initiatives alongside your team.
Champion the market
Build deep expertise in customers, competitors, industry trends, and market dynamics.
Translate market insights into differentiated positioning, compelling messaging, and actionable go-to-market strategies.
Represent Product Marketing in strategic planning and cross-functional decision making.
Champion the voice of the customer across Product, Marketing, Sales, and Customer Success.