Senior Product Marketing Manager, Student Business

Nextdeavor • San Francisco, CA

4d • $66 - $73 • Hybrid

About The Position

As a Product Marketing Manager for the Adobe Education team, you will be responsible for driving growth and marketing strategies for the student business of Creative Cloud. You are a full stack marketing athlete with skills across customer insights development, analysis, strategy creation, cross-functional team leadership and coordination, and program execution. Your day-to-day responsibilities may vary; you can flexibly jump from one priority and need to another. As a top-tier marketer, you have deep appreciation for the next generation of customers, are data driven, and proficient in marketing frameworks, channels, and tactics. You are well-versed in different areas of marketing and can flex to various key initiatives and strategic priorities relating to the student audience. You have strong cultural awareness and understand and excel at establishing relationships and credibility across diverse teams. You understand subscription models and are a self-starter with strong initiative. The ideal candidate will have a passion for understanding how best to reach the student audience and craft compelling strategies that drive engagement and units.

Requirements

• BA/BS with strong performance in quantitative coursework and demonstrated analytical success.
• 5-7+ years of hands-on experience in B2C product marketing; experience with strategic consulting.
• Analytical and strategic - deep analytical skills, demonstrated ability to think strategically about complex issues, and keen ability to evaluate alternatives and make compelling recommendations based on solid business case analysis.
• Self-motivated, execution-oriented, resourceful - willing to roll up one's sleeves to do whatever it takes to get it done and able to think differently to unlock paths to progress
• Comfortable working with ambiguity
• Growth mindset
• Excellent sense of humor

Nice To Haves

• MBA from top 10 university preferred
• Subscription-based models and/or education background preferred

Responsibilities

• Customer and competitive analysis: Analyze behavioral metrics, market/competitive data, and customer research to identify growth and improvement opportunities. Drive and conduct primary customer research as needed.
• Market opportunity evaluation and business case development: Analyze financial and customer data, create Excel models to evaluate opportunities, identify action plan priorities, and create written business cases.
• Develop marketing and messaging strategies to reach the next generation of creators across ages 18-25
• Evaluate business performance and identify improvement opportunities
• Partnership and influence: Work with product, marketing and sales teams to execute strategies and programs
• Program Management & Execution: Drive execution of specific marketing programs, as needed

Benefits

• NextDeavor offers health, vision and dental benefits for contract employees
• Paid sick leave eligibility is contingent on state of residence
• Optional 401k Plan (excludes employer match)
• Opportunity to get your foot in the door at a well-established corporation, with potential for extended or permanent full-time employment (NextDeavor boasts an impressive conversion rate of approximately 70%)!

What This Job Offers

• Career Level: Mid Level