Senior Product Marketing Manager, Retail Wholesale

Lightspeed Commerce, Inc. • Toronto, ON

10d • Remote

About The Position

We are seeking a Senior Product Marketing Manager, Retail Wholesale to champion NuORDER, one of the products in Lightspeed Retail’s product portfolio. In this role, you will lead go-to-market strategy, positioning, and adoption efforts across our NuORDER product. You will work closely with Product, Strategy, Support, and Sales to ensure that enhancements to the user experience translate into measurable improvements in product adoption, sales effectiveness, and current client growth. This role is ideal for someone who has been a foundational (first) PMM before and/or operates well without strict guardrails setup for them. While Lightspeed is a matrixed and mature organization, the NuORDER team is lean and scrappy, while executing at a very high level today. The Senior PMM who comes into this role will need to identify what workflows should start, stop, or change within the business today. What should be taken over by PMM, or be retained by the teams that currently own them. Success in this role requires building strong relationships across Product, Marketing, Support, Sales, and Partnerships, and determining how best PMM can support them. This role is not ideal for someone who is looking for low or no ambiguity, established processes that you can simply plug into, individual work that doesn’t require much cross-functional collaboration. You’ll be expected to challenge the status quo, operate well with both autonomy and ambiguity, and self-determine where your impact can be most valuable. You will be on a team of 5 other Product Marketers, who focus on different products, reporting into the Director, Product & Customer Marketing.

Requirements

• 2+ years of experience in SaaS Product Marketing
• Strategic thinker with hands-on experience developing positioning, messaging frameworks, and go-to-market strategies.
• Demonstrated ability to synthesize customer insights and support data into actionable marketing and product recommendations.
• Strong collaboration skills and proven success working with cross-functional teams including Product, Sales, Support, and Enablement.
• Comfort navigating ambiguity, with a proactive mindset and a focus on continuous improvement.
• Excellent written and verbal communication skills; able to translate technical features into clear merchant benefits.
• Experience conducting and leveraging qualitative and quantitative research (e.g., surveys, interviews, support feedback) to inform strategy.
• A growth mindset and curiosity about the merchant journey—always asking how we can make the experience better.

Nice To Haves

• Experience in the retail wholesale industry in any capacity is an asset
• Solid understanding of wholesale operations and how retail merchants run their businesses

Responsibilities

• Own positioning and messaging for NuORDER and NuORDER features
• Refine and lead the product/feature launch process, alongside your peers in GTM Operations and Product Management
• Develop a win-loss/voice of market program that gathers customer, sales and market feedback to help inform our product and GTM teams
• Monitor the competitor landscape and provide regular updates on how our key competitors are positioning themselves in market
• Lead customer marketing efforts for NuORDER, focused on driving product adoption and upsell & cross-sell campaigns that drive monthly recurring revenue, as well as churn reduction
• Develop and maintain ICP and Persona insights that guide messaging and positioning for our sales and marketing teams
• Collaborate with Product and GTM Operations teams to identify friction points in the merchant journey and shape GTM strategies that improve satisfaction and adoption.
• Partner with all GTM teams to ensure org is equipped with accurate messaging, collateral, and training to drive adoption.
• Measure and analyze the impact of product launches and GTM campaigns
• Create feedback loops with Sales, Support, and Merchant Success to refine messaging and influence the product roadmap based on real-world pain points.
• Use qualitative and quantitative research (e.g., merchant interviews, support data, surveys) to validate positioning and inform prioritization.
• Collaborate with Integrated Marketing and Campaigns to develop content and campaigns that improve awareness and education of features in your portfolio.

Benefits

• Lightspeed RSU program
• Unlimited paid time off policy
• Flexible working policy
• Immediate access to health insurance
• Health and wellness benefits
• Paid leave assistance for new parents
• Linkedin learning license
• 1 paid volunteer day annually
• medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees