Senior Product Marketing Manager, Partners & Ecosystem

WEKA

About The Position

WEKA is seeking a Senior Product Marketing Manager to lead product marketing for its growing partner ecosystem across technology, cloud, neocloud, OEM, and channel partners. This role focuses on shaping how WEKA goes to market with industry leaders. The position is a product marketing role focused on partners, not a traditional partner marketing or program management position. The individual will own positioning, joint narratives, content, launches, enablement, and joint go-to-market strategy. Reporting to the VP of Product Marketing, this role involves close collaboration with Product, Alliances, Sales, Engineering, and Marketing teams, as well as partner product and marketing teams, to define joint value propositions, develop differentiated solution stories, launch new integrations and solutions, and equip WEKA and partner sellers for success.

Requirements

6+ years of experience in product marketing, product management, solution marketing, or a closely related role in enterprise technology, with significant experience in product marketing.
Strong product marketing fundamentals across positioning and messaging, solution marketing, content development, launches, sales enablement, and go-to-market strategy.
Experience working with technology ecosystems and partners such as semiconductor and accelerated computing companies, data and AI platforms, cloud providers, neoclouds, ISVs, OEMs, systems integrators, or channel partners.
Strong technical aptitude and the ability to understand infrastructure architectures, integrations, and technical product capabilities, then translate them into clear customer value for technical and business audiences.
Working knowledge of AI/ML infrastructure, accelerated computing, cloud computing, data platforms, storage and memory technologies, or adjacent enterprise infrastructure technologies.
Exceptional writing, storytelling, and presentation skills, with demonstrated experience personally creating high-quality content such as solution briefs, presentations, web content, blogs, whitepapers, sales tools, or similar assets.
Proven ability to work directly with product managers, engineers, sales teams, alliance leaders, and external partner organizations and turn input from multiple stakeholders into a clear point of view and high-quality deliverables.
Ability to operate effectively as a senior individual contributor, balancing strategic thinking with hands-on execution and moving quickly from idea to finished work.
Strong business judgment and an outcome-oriented mindset, with the ability to prioritize the work most likely to influence customers, pipeline, and revenue.
Comfortable operating in a fast-paced, high-growth environment where priorities and partner opportunities can change quickly.
Bachelor's degree in a relevant technical or business field, or equivalent practical experience.
Located in North America with the ability to travel up to 25%.

Responsibilities

Own positioning, messaging, value propositions, priority use cases, and differentiated narratives for WEKA's technology, cloud, neocloud, OEM, and channel partnerships.
Translate technical integrations and complementary capabilities into compelling joint solutions that clearly explain what WEKA and our partners enable together, who the solution is for, and why customers should care.
Work with Alliances, Product, Sales, and partner teams to define joint GTM priorities, target audiences, use cases, proof points, launch opportunities, and the content and enablement required to support them. Provide the strategic and messaging foundation that field and partner teams can activate.
Personally develop joint content including blogs, web pages, datasheets, solution briefs, presentations, messaging guides, sales tools, and partner enablement. Work with technical experts, customers, partners, and other content owners to develop deeper assets such as whitepapers, reference architectures, technical briefs, and joint customer success stories.
Lead product marketing for new integrations, validated solutions, reference architectures, marketplace offerings, and other joint announcements, from positioning and messaging through content and field readiness.
Equip WEKA sellers, partner-facing teams, channel partners, and partner sellers with clear messaging, presentations, playbooks, competitive context, and training that help them identify opportunities and position joint solutions effectively.
Stay close to Sales, Solutions Engineering, Alliances, and customers to understand where partner solutions are helping win, where the story is falling short, and what positioning, proof, or content will have the greatest impact.
Track partner strategies, product roadmaps, technology shifts, competitive ecosystems, and customer adoption patterns to identify new solution, positioning, content, and GTM opportunities.
Serve as the Product Marketing point person for the broader partner ecosystem, connecting Product Marketing with Product, Alliances, Engineering, Sales, Communications, Demand Generation, and external partner organizations.
Establish practical measures of success including content adoption, enablement usage, partner-influenced opportunities and wins, field engagement, launches supported, and contribution to pipeline and revenue.