Senior Ecosystem Marketing Manager

Alchemy•San Francisco, CA

5d•Hybrid

About The Position

Alchemy is seeking a Senior Ecosystem Marketing Manager to lead and expand its presence within the Web3 ecosystem. This role involves managing relationships with chain partners, infrastructure providers, channel partners, customers, and emerging sectors like traditional finance and agentic commerce. The position is strategic, focusing on building and leveraging existing relationships to drive co-marketing programs, joint campaigns, thought leadership, and distribution. The ideal candidate will have a strong understanding of the blockchain landscape, experience in crypto or developer infrastructure marketing, and a proven ability to execute at scale. This role offers broad exposure across various partner types and emerging trends, positioning Alchemy as the core infrastructure for Web3 development.

Requirements

5+ years of experience in ecosystem marketing, partner marketing, or strategic marketing within crypto, blockchain, or developer infrastructure.
Existing relationships across the Web3 ecosystem, including chains, protocols, infrastructure providers, and key industry players. You are not starting from zero.
Proven track record of developing an ecosystem or partner marketing strategy and distributing it at scale, driving measurable brand awareness, partner engagement, and pipeline impact.
Experience executing joint campaigns, co-marketing programs, and events with ecosystem partners that drove real business outcomes.
Strong understanding of the blockchain landscape, including L1s/L2s, DeFi, infrastructure, wallets, and the developer tooling ecosystem.
Working knowledge of TradFi's onchain adoption, with familiarity around how institutions are approaching stablecoins, tokenization, and blockchain based settlement.
Awareness of emerging trends in agentic commerce and AI powered onchain transactions.
Exceptional relationship building and communication skills, with the ability to navigate conversations with chain foundations, protocol teams, enterprise partners, and C-suite executives with equal comfort.
Strong cross functional collaborator with a proven ability to work closely with Sales, Product Marketing, Partnerships, Content, and Engineering to align ecosystem efforts with company wide priorities and drive unified go-to-market execution.
Strategic thinker who can also execute, comfortable building a plan from scratch and rolling up sleeves to ship campaigns, host events, and manage partner activations.
Self-starter mentality with extreme ownership who thrives in fast paced, high autonomy environments.

Nice To Haves

Ability to be in office in SF or NYC 3x a week.
Experience at a blockchain infrastructure company, chain foundation, or developer platform.
Previous experience marketing to both Web3-native and enterprise/TradFi audiences.
Familiarity with Alchemy's product suite (RPC, Smart Wallets, Rollups, Cortex).
Experience managing or influencing channel partnerships with major cloud/tech providers (AWS, GCP, etc.).
Background in developer relations or developer-focused marketing.
Existing presence and influence on Crypto Twitter / X and within key Web3 communities.

Responsibilities

Develop and own the ecosystem marketing strategy across chain partnerships, infrastructure partners, channel partners (e.g., AWS), and key customers spanning Web3 native and TradFi verticals.
Build and deepen strategic relationships with ecosystem players, including chains, protocols (Chainlink, Fireblocks, Canton Network), technology partners, and enterprise customers, to create mutual distribution opportunities.
Design and execute joint campaigns, co-branded content, co-hosted events, and thought leadership programs that amplify Alchemy's brand across partner channels and audiences.
Drive ecosystem distribution at scale by identifying and activating opportunities to leverage partner channels (newsletters, events, social, developer communities) to expand Alchemy's reach and brand awareness.
Host and coordinate thought leadership workshops, panels, and executive roundtables with key ecosystem players to reinforce Alchemy's position as the foundational infrastructure layer for onchain development.
Keep a pulse on the TradFi to onchain movement, tracking how institutions like JP Morgan, Visa, MasterCard, and Coinbase are adopting blockchain and identifying marketing opportunities at the intersection of traditional finance and Web3.
Monitor and engage with emerging trends including stablecoins, RWA tokenization, deposit tokens, institutional staking, and agentic commerce (AI agents on blockchain rails), positioning Alchemy as the infrastructure powering these movements.
Collaborate cross functionally with Product Marketing, Sales, Partnerships, and Content to ensure ecosystem marketing efforts are tightly aligned with Alchemy's GTM strategy and revenue goals.
Build and maintain a comprehensive ecosystem map, tracking key players, partnership health, co-marketing pipeline, and campaign impact across verticals.
Report on ecosystem marketing performance, providing clear metrics and insights to leadership on brand awareness, partner engagement, and pipeline contribution.