Senior Product Marketing Manager, Life360 Ads
About The Position
Life360 is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for its advertising products and solutions. This role sits at the intersection of Product, Sales, Marketing, Partnerships, and Revenue, translating platform capabilities into compelling value propositions for advertisers, agencies, and partners. It's a hands-on "builder's role" requiring both strategic thinking and tactical execution. The successful candidate will define positioning and messaging for a diverse portfolio including audience and data products, programmatic, CTV, online video, and native advertising. They will also influence the product roadmap by bringing market insights to the table and equip a growing sales team for success. This position is ideal for someone with experience bringing technical advertising products to market and who is motivated by building a new category.
Requirements
- 8+ years of experience with a strong B2B product marketing background.
- Deep experience in AdTech and/or MarTech, including hands-on familiarity with DSPs, SSPs, measurement, identity, targeting, attribution, and the broader programmatic ecosystem.
- A proven track record of successfully bringing technical advertising products to market and ensuring their adoption.
- Demonstrated command of programmatic advertising, Connected TV, online video, and native advertising, as well as audience and data products.
- Experience with Retail Media Networks (RMN), Owned & Operated (O&O) publisher backgrounds, and App publishing expertise.
- Proven ability to influence senior stakeholders and align cross-functional teams without direct authority.
- Exceptional storytelling and communication skills, with the ability to simplify complex information into concise messages.
Nice To Haves
- Experience with at-home / household-level targeting and the privacy and identity landscape.
- Background at a DSP, SSP, streaming/CTV platform, measurement or identity provider, or another high-growth ad platform.
- Experience establishing product marketing functions within a new or fast-scaling advertising business.
- A strong point of view on the future of deterministic, first-party, privacy-forward advertising.
Responsibilities
- Own GTM strategy for Life360’s advertising products and solutions across Direct and Self-serve (SS) business lines, including audience and data products, programmatic, CTV, online video, and native, covering positioning, packaging, and commercialization.
- Build and maintain consistent messaging frameworks, positioning, and category narratives that differentiate Life360 Ads across all platforms and communications.
- Translate complex concepts like audience, identity, measurement, and household reach into clear, compelling value propositions for marketers and their agencies.
- Partner with Product Management to influence the product roadmap, define launch readiness criteria, and ensure marketability of new products.
- Manage end-to-end launch plans for new ad products and capabilities, coordinating efforts across Product, Engineering, Data Science, Partnerships, Sales, and Comms.
- Define packaging and commercialization strategies in collaboration with Sales and Revenue teams.
- Create essential sales collateral, including one-sheets, pitch decks, case studies, FAQs, and objection handling guides, ensuring easy accessibility and usability.
- Equip sales teams with market insights and competitive intelligence to enhance their effectiveness.
- Conduct customer and market research to validate positioning, identify unmet needs, and inform product strategy.
- Establish and monitor KPIs, alongside qualitative market feedback, to assess product performance and identify areas for iteration.
Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO
- 13 company-wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
