Senior Product Marketing Manager, HR Audience
About The Position
Docusign brings agreements to life, serving over 1.5 million customers and more than a billion people in over 180 countries. The company's Intelligent Agreement Management platform helps businesses create, commit, and manage agreements, leveraging its position as a leader in e-signature and contract lifecycle management (CLM). As a Senior Product Marketing Manager on the Solution & International Marketing team, you will be responsible for developing the narrative around Docusign’s solutions specifically for the Human Resources (HR) audience. This role involves crafting engaging and persuasive stories, collaborating with Sales, Growth Marketing, and Product teams to execute an integrated go-to-market (GTM) strategy, and creating a differentiated narrative for buyers and influencers. You will act as a subject matter expert (SME) on HR challenges, value drivers, and the buying journey, developing high-impact messaging, positioning, and content. Key responsibilities include identifying priority use cases, defining cross-functional GTM sales plays, enabling field teams with essential content and tools, and building customer-facing assets to strengthen the pipeline. This individual contributor role reports to the Sr. Director, Solution & International Marketing.
Requirements
- 8+ years of product marketing experience in the B2B SaaS space, preferably with a focus on tailoring your product marketing craft to the HR audience
- Bachelor’s degree or equivalent practical experience
Nice To Haves
- MBA from top tier school or work equivalent
- 4+ years of engagement targeting HR personas
- Self-starter who can accomplish projects with minimal need for supervision
- Highly collaborative, enthusiastic, open, proactive, and results-driven
- Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations
- Excellent verbal and written communication skills
- Proven track record of working with multiple cross-functional teams
- Proven ability to understand and simplify complex, technical topics for non-technical audiences
- Proven ability to develop and execute go-to-market strategies and innovative programs that drive product solutions adoption
- Experience creating and leading sales plays with measurable impact
Responsibilities
- Lead the creation of differentiated positioning, high-impact messaging, and customer-facing content that establishes Docusign as the premier solution for HR across the entire agreement lifecycle
- Partner with Sales Operations and Growth Marketing to design and execute go-to-market sales plays that build a robust pipeline and accelerate customer acquisition and upsell opportunities
- Act as a strategic partner to Sales and Enablement by developing the playbooks, training, and tools necessary to help field teams navigate the HR buying journey and close deals faster
- Serve as the primary SME on the HR buyer personas, uncovering deep customer insights and market trends to optimize the sales cycle and identify high-priority use cases where Docusign has a "right to win"
Benefits
- Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
- Stock: This role is eligible to receive Restricted Stock Units (RSUs).
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
