Senior Product Marketing Manager
About The Position
Riverside is seeking a Senior Product Marketing Manager to lead and scale our product marketing function across a growing portfolio of assessment solutions. This role is responsible for defining clear positioning, driving effective go-to-market execution, and ensuring Sales is consistently equipped to win and retain customers. As a people leader, this role will develop and coach a team of Product Marketing Managers while serving as a strategic partner in Product, Sales, and Marketing leadership. Success in this role is measured by the impact of product marketing on growth initiatives, product adoption, and revenue outcomes across the portfolio.
Requirements
- Proven experience leading product marketing in a B2B environment
- Strong track record of translating product strategy into effective go-to-market execution
- Experience managing and developing product marketing talent
- Ability to partner cross-functionally with Product, Sales, Marketing, and Customer Success
Nice To Haves
- Experience supporting a multi-product or portfolio-based business
- Background in growth-play execution or sales enablement
- Experience incorporating customer insight and market feedback into messaging strategy
Responsibilities
- Lead and develop a team of Product Marketing Managers, providing clear priorities, coaching, and performance feedback
- Translate company growth priorities and product-level targets into clear product marketing strategies and execution plans
- Ensure each product line has strong positioning, messaging, and alignment to growth plays
- Partner closely with Product leadership to align roadmap priorities with go-to-market strategy, launches, and customer communications
- Collaborate with Campaign Marketing to ensure campaigns reflect product messaging and portfolio priorities
- Drive portfolio-level storytelling, including cross-sell, bundling, and differentiated use-case narratives
- Ensure Sales is equipped with high-quality enablement assets such as positioning guides, talk tracks, competitive insights, and customer proof points
- Monitor performance across products and growth initiatives and adjust messaging or campaigns as needed
- Incorporate voice-of-customer insights and sales feedback into positioning and launch planning
Benefits
- Medical, Dental, and Vision plans
- Company paid basic life and AD and D insurance
- Company paid long-term disability
- Paid Parental Leave
- Supplemental life insurance options
- Company paid Employee Assistance Program (EAP)
- Retirement plan with discretionary company matching
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Premium subscription to Calm for employee and dependents
- 33 days of company paid time off
- Quarterly Focus Days
- Flexible work arrangements
- Tuition Reimbursement Program
- Company orientation and 30, 60, 90 Day Onboarding
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
