Senior Product Marketing Manager

Countable Labs•Palo Alto, CA

2d•$150,000 - $175,000

About The Position

At Countable Labs (formerly Enumerix), we are redefining what modern genomics can be. Our Countable PCR platform delivers highly accurate, multiplexed quantification with the simplicity of qPCR and at a cost that makes advanced genomics broadly accessible. In 2025, Countable PCR was recognized with both Analytical Scientist and Scientist Innovation awards, validating the platform’s scientific impact and real-world value. Backed by top-tier life sciences venture capital firms, we are building a category-defining technology that enables next-level genomics for clinical and research applications. We are a fast-growing, mission-driven startup where ownership is real, innovation is expected, and product leaders have the opportunity to shape the future of an entire platform. If you want to take charge of a portfolio, guide world-class science into the market, and see your decisions translate directly into customer impact, this is the role for you. Job Description: Role Overview We are looking for a Senior Product Marketing Manager to own the commercial narrative for the Countable PCR technology across multiple industries such as academic medical centers, biotech, and pharma, as well across segments such as cell and gene therapy (CGT) and clinical oncology. This is a high-impact, high-visibility role sitting at the intersection of science, strategy, and storytelling. You will work closely with the Director of Commercial Marketing, Product Management, Sales, and Business Development to build the messaging, content, and campaign assets that drive awareness and adoption among a technically sophisticated audience. This is an ideal role for someone who has lived inside CGT or clinical oncology workflows—as a researcher, applications scientist, or marketer—and is energized by translating complex biology into compelling commercial strategy.

Requirements

5+ years of experience in life sciences product marketing, with demonstrated success in a technical or scientifically complex segment
Preference for direct experience in cell and gene therapy, viral vector manufacturing, or clinical oncology (MRD, liquid biopsy, ctDNA)—as a scientist, applications specialist, or marketer
Deep fluency in nucleic acid quantification technologies (qPCR, ddPCR, NGS); ability to engage credibly with process development scientists and QC managers
Proven ability to translate complex scientific concepts into audience-appropriate messaging across the full buyer journey
Experience independently creating technical content: application notes, white papers, conference materials, and digital assets
Comfort operating in a fast-moving startup environment with lean resources
Excellent written and oral communication; strong scientific storyteller with confidence presenting to technical and non-technical audiences
Comfortable owning external-facing presentations including webinars, conference talks, and customer-facing demos; able to represent the company credibly on stage and in live webinars or other recordings
Preference for PhD or MS in molecular biology, biochemistry, bioengineering, or a related field

Nice To Haves

Preferred hands-on laboratory experience with PCR-based workflows, gene therapy vector analytics, or CMC development for biologics
Background in KOL management or scientific advisory relationships
Comfort with marketing automation (HubSpot or equivalent) and CRM systems

Responsibilities

Position Countable Labs’ products and technologies across multiple industries such as academic medical centers, biotech, and pharma
Develop and maintain segment-specific messaging frameworks for CGT (viral vector QC, gene editing, CAR-T/AAV manufacturing) and clinical oncology (MRD monitoring, liquid biopsy, ctDNA) audiences
Own competitive positioning against qPCR, ddPCR, and NGS-based approaches; build battlecards and objection-handling tools for the sales team
Define and evolve value propositions tied to key customer pain points
Create high-quality technical content: application notes, white papers, case studies, conference posters, presentations, and peer-reviewed publication support
Partner with KOLs and external collaborators to develop credible, scientifically grounded thought leadership
Drive conference strategy and execution for ASGCT, AACR, ESGT, and EHA—from abstract submission through booth messaging and post-event nurture campaigns
Collaborate on digital campaigns (email, LinkedIn, Google Ads, webinars) targeting CGT and oncology researchers, process development scientists, and QC managers
Give external-facing presentations including webinars, conference talks, and other customer-facing presentations
Collaborate with Product Management to build and maintain a sales enablement library: pitch decks, ROI calculators, application-specific one-pagers, demo scripts, and competitive battlecards
Support commercial training on product positioning, competitive landscape, and application storytelling
Partner with the European commercial lead to localize materials for EU regulatory and market contexts
Conduct ongoing VOC research with customers, KOLs, and prospects to sharpen positioning and surface new use cases with Product Management
Track competitive moves, regulatory developments, and clinical adoption patterns in CGT and oncology diagnostics
Contribute to product roadmap discussions by synthesizing market signals and customer insight