Senior Product Marketing Manager - HPV

Roche•Indianapolis, IN

14d•Onsite

About The Position

This position is responsible for managing the current and future HPV product portfolio on the cobas® x800 family of instruments for the U.S. market. Reporting to the Group Marketing Manager on the Molecular Diagnostics Reagents team, you will be the strategic lead for your portfolio, collaborating with global partners to shape current and future products based on U.S. market requirements. You will drive product marketing strategies and launches and serve as the subject matter expert for all portfolio-related matters, including disease state and in-depth market knowledge. You will engage directly with customers to inform our portfolio strategy. This requires working with minimal supervision across a cross-functional team, inspiring influence, and proactively communicating progress to leadership.

Requirements

Bachelor's degree in Marketing, Business, Communications or related field.
5 years of marketing, business, sales or related business experience.

Nice To Haves

Demonstrated ability to develop technical expertise in scientific products
Demonstrated ability to communicate complex topics in a very simple way
Strong project management and team leadership skills
Regulatory and compliance awareness
An entrepreneurial, growth mindset with the ability to balance near-term impact and long-term strategy
Prior healthcare experience
Experience with managing a diagnostic related portfolio
Prior experience working in globally matrixed environment
Prior lab or customer interaction experience

Responsibilities

Develop and execute the HPV portfolio strategy, including marketing campaigns and launch management to achieve business objectives.
Lead the annual operating plan for the business area, developing and implementing tactical initiatives.
Provide support to the commercial sales team.
Evaluate the performance of tactics using established metrics through regular business reviews.
Ensure effective utilization and communication with both internal partners and external agencies.
Serve as an expert for HPV market, including segments, competitor analysis, trends, and customer needs, to forecast sales and define success.
Engage regularly with customers.
Translate market research and customer insights into strategy, influencing the global lifecycle team to develop products that meet U.S. market requirements.
Collaborate with the broader molecular team to execute cohesive go-to-market strategies for all product launches and updates.
Advise senior management by reporting on special projects, business challenges, and opportunities.