Senior Product Marketing Manager, Handshake AI

Handshake•San Francisco, CA

2d•$152,000 - $190,000•Remote

About The Position

This role is the end-to-end product marketing owner for Handshake AI's frontier lab business, acting as the connective tissue between research, product, sales, and the market. The position involves translating deep technical work into positioning that resonates with researchers and lab leadership, and equipping the sales team with the necessary tools to close and grow relationships. This is a build-from-scratch opportunity where the individual will establish the go-to-market playbook for a rapidly growing business within the AI sector. The role also includes supporting Handshake AI's newer Enterprise AI business, which focuses on helping Fortune 500 companies move AI agents from pilot to production.

Requirements

6+ years of experience in product marketing, content marketing, or a related B2B marketing discipline
Comfortable operating in ambiguity and prioritizing tasks without a perfect brief
Ability to influence at all levels, including executives
Strong project management skills with experience coordinating complex, multi-stakeholder launches
Experience building sales enablement materials, including competitive positioning and technical demo content
A track record of 0-to-1 program building, comfortable building from scratch, wearing multiple hats, and scaling based on data

Nice To Haves

Experience in the human data or AI training data field
Background partnering directly with researchers, scientists, or other technical stakeholders
Experience marketing to enterprise B2B buyers, ideally in AI/ML infrastructure, data, or a related technical category, with exposure to Fortune 500 sales cycles

Responsibilities

Build end-to-end positioning, messaging, and competitive strategy for Handshake AI's frontier lab business, ensuring alignment with Handshake's broader career-network narrative.
Partner with the HAI research team to transform technical research outputs into market-ready content, enhancing Handshake AI's credibility within the AI community.
Serve as the primary PMM point of contact for lab-facing conversations, defining value propositions, proof points, pricing/packaging, and objection handling.
Develop and maintain sales enablement materials, including playbooks, talk tracks, competitive one-pagers, and pitch assets, iterating based on sales feedback.
Collaborate with HAI Product and Sales leadership to shape long-term product and GTM strategy by synthesizing customer, competitive, and market insights.
Translate HAI positioning into compelling in-person and virtual event experiences, owning messaging for executive dinners, field events, and conference activations.
Create content and thought leadership pieces for external awareness for the Enterprise AI business.
Build sales enablement assets for the Enterprise AI business, such as competitive battlecards, pitch decks, and use case examples.
Prioritize enterprise use cases and industries based on market and customer insights.
Collaborate with the Events team on enterprise-specific event participation and messaging.