Senior Product Marketing Manager - E-Mobility (all genders)

chargecloud

10d•Hybrid

About The Position

As a Senior Product Marketing Manager, you will develop clear and compelling stories from complex product knowledge for various target groups. You will work in the newly established 'Product Knowledge Enablement' team at the interface of Product, Marketing, Sales, and Customer Success, combining hands-on implementation with strategic product marketing. You will develop target group-specific storylines and messages for customers, employees, Sales, Marketing, and Customer Success. Together with Marketing, you will further shape positioning and messaging and work out technical USPs with Product Management. You will plan go-to-market activities, product launches, and releases – from target groups and channels to measures and KPIs. You will independently identify gaps in product communication, ICP activation, and competitive argumentation and close them operationally. Additionally, you will build structures and formats for Product Knowledge Enablement together with the team and manage one direct report. You will create impactful enablement formats such as one-pagers, sales decks, demo scripts, argumentation guides, and training and event materials.

Requirements

Senior-level experience in Product Marketing, including positioning, messaging, and storytelling.
Good technical understanding.
Experience with technical products is ideal.
Ability to communicate complex product content precisely, understandably, and in a target-group-oriented manner.
Strategic thinking combined with hands-on execution: developing concepts and independently creating necessary content and materials.
Independent work style, early identification of relevant gaps, and driving topics forward without fully defined tasks.
Confident and assertive communication, ability to build bridges between different areas, and resilience in unclear situations.
Market, customer, and competitor understanding.

Responsibilities

Develop target group-specific storylines and messages for customers, employees, Sales, Marketing, and Customer Success.
Shape positioning and messaging in collaboration with Marketing.
Work out technical USPs with Product Management.
Plan go-to-market activities, product launches, and releases, including target groups, channels, measures, and KPIs.
Independently identify and operationally close gaps in product communication, ICP activation, and competitive argumentation.
Build structures and formats for Product Knowledge Enablement.
Manage one direct report.
Create impactful enablement formats like one-pagers, sales decks, demo scripts, argumentation guides, and training and event materials.

Benefits

Remote First: Home office, nationwide co-working spaces, or modern headquarters in Cologne.
Well-equipped: Provision of suitable hardware for home office.
Home office budget for ergonomic working after the probationary period.
Flexible working hours with core hours from 9:00 AM to 12:00 PM.
Workation Worldwide program: up to 60 working days per year from anywhere within +/- 4 hours of the German time zone.
Benefits à la carte via Probonio: monthly budget for meal subsidies, childcare subsidies, vouchers, or Urban Sports Club subscription.
Mobility & Sustainability: E-vehicle leasing via FINN JobAuto and bike leasing.
Team spirit: In-person team meetings once per quarter for brainstorming, workshops, and social events.
Health support: Urban Sports Club, Life Coaching programs, and other offerings.
Dog-Friendly Headquarters: Dogs are welcome in the office.
20% subsidy for company pension plan.
Access to an attractive discount portal.
Full-time employment, 40 hours per week, unlimited contract.