Senior Product Marketing Manager, Customer Marketing – DX

Atlassian•West Valley City, UT

89d•$72,000 - $112,800

About The Position

DX is a rapidly growing SaaS company focused on helping engineering leaders build high-performing teams by providing actionable insights into developer experience and productivity. Recently acquired by Atlassian, DX is looking for a Product Marketing Manager to lead customer marketing efforts. This role will be responsible for transforming customer success stories into compelling proof points and programs that drive pipeline and expansion. The Product Marketing Manager will be a key member of the marketing team, focusing on building and managing the customer proof engine, including case studies, testimonials, references, and spotlight webinars, ensuring all DX narratives are supported by real-world outcomes.

Requirements

4–7+ years in B2B SaaS marketing, with meaningful experience in customer marketing, product marketing, or content marketing.
Experience building or running a customer stories / case study / reference program, ideally in a complex or technical product environment.
Strong storytelling ability, capable of translating interview notes, customer quotes, product value, and business outcomes into compelling narratives.
Comfortable interviewing senior stakeholders (VP Eng, CTO, CIO) and creating clear, compelling narratives from conversations.
Ability to manage a full production process: intake, outreach, interviews, approvals, writing, and coordination with design and video partners.
Highly organized and detail-oriented, with the ability to maintain a clean, current, and searchable pipeline and reference database.
Experience working cross-functionally with Sales, Customer Success, Product, Analysts, and Events, with the ability to influence without direct authority.
Excitement for working at the intersection of developer productivity, AI, and engineering leadership.

Nice To Haves

Experience in developer tools, observability, productivity platforms, or analytics.

Responsibilities

Own the customer proof pipeline, building and maintaining a structured pipeline of customer stories across segments, regions, and use cases.
Partner with Sales, Customer Success, and the executive team to identify and prioritize customers for stories and references.
Participate in deal reviews, lost-deal debriefs, and win/loss calls to understand prospect objections and effective evidence.
Treat the customer proof engine as a product, understanding customer needs and iterating on proof delivery formats.
Design a simple, repeatable intake and qualification process for customer nominations.
Create world-class customer stories, delivering at least one written case study per month and four video stories per year.
Produce a mix of story formats including one-pagers, in-depth narratives, logo walls, customer spotlights, and sales/executive slides.
Collaborate with research and product marketing teams to align stories with core DX positioning and findings.
Own quarterly “customer story moments” – coordinated releases packaging multiple stories into market-facing campaigns.
Partner with Growth & Demand Gen to amplify customer stories through newsletters, social media, blog posts, webinars, and events.
Partner with design to create assets and slides from customer evidence.
Coordinate with the Events team to feature customers as speakers and references at events.
Build and manage a systematic, always-on testimonial program for review sites like G2 and Gartner Peer Insights.
Establish and maintain a reliable customer reference program, tracking who can speak to what and under which conditions.
Monitor and report on review volume, star ratings, category rankings, and competitive positioning on G2 and Gartner Peer Insights.
Collaborate with Sales, Customer Success, and Analyst Relations to source and prepare references for deals and analyst interactions.
Track and report on reference health, proactively identifying and closing gaps.
Work with the Senior PMM to ensure customer stories align with the DX narrative and product strategy.
Collaborate with Senior Researchers and Data Analysts to incorporate tangible outcomes into stories.
Support Analyst Relations by providing proof points and customers for inquiries and briefings.