Senior Product Marketing Manager - Brand

ShopMy•New York, NY

2d•$170,000 - $185,000•Onsite

About The Position

Join ShopMy – Powering the Future of Digital Marketing. ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations. ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures. At ShopMy, you're building the future of human-led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you. About the Role As our Senior Product Marketing Manager, Brand, you will own the go-to-market motion for ShopMy's brand audience, the DTC brands, advertisers, and enterprise retailers who power our platform's growth. You'll define how we articulate ShopMy's value to brands, lead the launches that drive adoption, and build the enablement materials that help our team win and expand. This is a high-impact IC role at the intersection of Product, Marketing, and Sales, reporting into our Director of Product GTM. This role is ideal for a senior PMM who wants to own a high-visibility audience with real scope — shaping strategy, not just executing it.

Requirements

5–8 years of experience in product marketing, ideally with B2B, marketplace, or platform products
Proven ability to craft compelling narratives for a sophisticated business audience
Exceptional writer and storyteller — you can simplify complexity and make a clear, persuasive case
Strong cross-functional collaborator who can drive alignment without relying on authority
Strong strategic instincts — you connect business goals to market dynamics and can articulate a clear point of view on how to win a brand buyer
Comfortable operating in fast-moving, ambiguity-rich environments
Passionate about the creator economy and the future of digital marketing

Nice To Haves

Experience marketing to brands, advertisers, or enterprise/DTC buyers
Background in influencer marketing, affiliate, or performance marketing
Familiarity with two- or three-sided marketplace dynamics
Experience working alongside a Sales or Revenue team in a high-growth startup

Responsibilities

Own ShopMy's brand-facing messaging framework — defining our value proposition, positioning pillars, and narrative for brand partners across segments and use cases.
Lead GTM strategy for new features and products relevant to the brand audience, partnering with Product, Marketing, and Design to drive awareness, adoption, and measurable impact.
Define the narrative that moves deals — equipping our Revenue team with positioning, pitch decks, talk tracks, and competitive intelligence that accelerates conversion and deal velocity.
Develop a deep understanding of brand buyer needs, decision-making criteria, and competitive dynamics; translate insight into sharper messaging, stronger positioning, and actionable product feedback.
Drive alignment across Product, Marketing, and GTM teams, owning the connective tissue that keeps brand launches coordinated, messaging consistent, and the brand narrative sharp at every touchpoint.
Synthesize performance data, customer insights, and competitive signals into a clear point of view — and use that POV to sharpen ShopMy's brand GTM strategy over time.