Senior Product Marketing Manager - AI
About The Position
Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com . We’re looking for a Senior Product Marketing Manager to lead go-to-market strategy for Egnyte’s AI solutions -- one of the core pillars of our platform, helping customers extract insights from the hundreds of terabytes of unstructured data they entrust to our platform. In this role, you’ll work cross-functionally across Product, Sales, Industry Strategy, Demand Generation, and Partners to craft compelling messaging, launch new innovations, and bring thought leadership and customer success stories to market. You'll bring strong technical aptitude and a strategic mindset, thriving in a fast-paced environment and translating rapid product advancements into clear value propositions and content that drives pipeline and revenue growth. This position reports to the Director of Product Marketing. This is a hybrid role that requires office presence for at least 3-days per week.
Requirements
- 8+ years of B2B Saas product marketing experience; 2+ years of experience marketing AI products or capabilities in a B2B environment
- Ability to distill complex technical capabilities into messaging that speaks to both business and IT buyers
- Track record of leading successful product launches and building GTM programs from the ground up
- Strong sales enablement instincts -- you understand sales cycles and what sellers actually need to close
- Bias for action -- you can juggle multiple priorities at once, make smart tradeoffs, and drive progress without needing perfect conditions
- Collaborative by default and able to partner with product, marketing, and sales enablement teams.
- A dynamic storyteller with sharp written and verbal communication skills, and the ability to produce stellar writing under tight deadlines.
- Strategic thinker who is genuinely curious about AI and how it’s reshaping work – you stay current and bring a strong POV
Responsibilities
- Own the narrative for Egnyte's AI solutions.
- Develop differentiated messaging and positioning that clearly articulates how Egnyte's AI solutions help enterprise customers work smarter and manage content with confidence.
- Be the internal and external authority on what makes Egnyte's approach to AI distinct.
- Lead AI product launches.
- Own GTM planning and execution for AI feature and product launches, from strategy through enablement.
- Scale core messaging into web, collateral, PR, analyst briefings, and customer stories.
- Enable the field to win.
- Develop the sales tools, messaging guides, and competitive positioning that help sellers move deals forward and speak confidently to AI value with any buyer.
- Shape market understanding.
- Develop thought leadership content, support analyst relations, and ensure Egnyte's AI solutions story lands consistently across owned channels and external audiences.
- Be a strategic cross-functional partner.
- Work closely with product to influence roadmap, with demand gen to power pipeline, and with customer success to capture and amplify proof points.
Benefits
- Competitive salaries and comprehensive benefits
- Flexible hours and generous time off (Responsible Time Off) to help support your work-life balance
- Paid holidays and sick time
- 401(k) with company match
- Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
- Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
- Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
- Gym, cell phone, and internet reimbursement
- Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
- Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
- Your own Egnyte account with lifetime access
- HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
- One Medical virtual care, providing you with healthcare access across the country
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
