Senior Marketing AI Manager

SPARETECHChicago, IL
Hybrid

About The Position

As a Senior Marketing AI Manager, you will be responsible for building and running the AI operating layer in the Marketing Team. Your role, as a senior horizontal enabler, will be to make Product Marketing, Brand Marketing, and Integrated Marketing significantly more productive by turning applicable work into governed AI workflows, reusable agents, and shared systems. This role involves defining the AI operating model, developing workflows and agents, setting up the environment and systems, driving adoption and enablement, managing intake and prioritization, and measuring and iterating on AI initiatives. You will also stay up-to-date with emerging AI tools and trends to translate them into practical applications for the team.

Requirements

  • 6+ years of experience in B2B marketing, ideally in enterprise SaaS.
  • Strong marketing fundamentals across positioning, messaging, sales enablement, launches, content workflows, and pipeline generation.
  • A meaningful background in Product Marketing, Marketing Operations, or a role that combines strategic marketing judgment and systems thinking.
  • Hands-on experience using AI in real marketing workflows.
  • Experience designing repeatable systems, templates, workflows, or internal tooling that improve team productivity and output quality.
  • Comfort building with low-code and no-code tools, workflow automation, and AI assistants or agents.
  • Strong stakeholder management skills and the ability to work across functions without taking over their execution.
  • Great communication and training skills, with the ability to make technical concepts understandable and practical for non-technical teammates.
  • A structured, pragmatic mindset with a bias toward measurable impact.
  • Comfort operating in a lean, fast-moving startup environment.

Nice To Haves

  • Bonus points for API fluency, SQL, or light scripting.
  • Experience in industrial, manufacturing, asset management, CMMS, maintenance, procurement, or other operationally complex B2B categories.
  • Experience working with global enterprise buyers and long sales cycles.
  • Familiarity with AI governance, evaluation methods, content QA, and vendor assessment.
  • Experience supporting CRM, marketing automation, enrichment, or analytics workflows in partnership with RevOps or Marketing Ops.

Responsibilities

  • Define the AI operating model for the marketing organization, including approved tools, role-based use cases, prompt and evaluation standards, human-review rules, and lightweight governance for accuracy, brand consistency, and responsible data handling.
  • Design, build, test, and improve reusable AI workflows and agents for high-value marketing jobs such as competitive battle cards, launch-plan builders, sales-enablement copilots, pitch-deck builders, win-loss synthesis, brand-guardrail workflows, content brief generation, email drafting, social monitoring, and visualization support.
  • Create the working environment for AI workflows by connecting tools, data sources, templates, and automations across the marketing stack, partnering with RevOps, IT, and Security for integrations, access controls, or vendor review.
  • Train the marketing team through onboarding, workshops, quick-start guides, templates, documentation, and coaching to build repeatable skills.
  • Manage a backlog of AI initiatives and requests, prioritizing use cases based on frequency, friction, and impact.
  • Track adoption, time saved, cycle-time reduction, usage, output quality, and pipeline-adjacent impact, and continuously improve workflows based on team feedback and business results.
  • Stay up-to-date with emerging AI tools, trends, and best practices, and translate them into practical applications for the team.

Benefits

  • Paid Time Off: 20 days of vacation, plus public holidays.
  • Hybrid Work Model: Enjoy a flexible work setup, typically spending two days per week in our Chicago office.
  • Professional Development: An annual training budget of $1,000 to support your growth in a dynamic, startup environment.
  • Ownership Mindset: Participate in our VSOP program and contribute directly to the growth and success of a fast-scaling company.
  • Healthcare Coverage: Healthcare benefits to help support you and your family.
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