Senior Product Marketing Manager (AI)

Housecall Pro

1d•$128,000 - $159,000•Remote

About The Position

As a Senior Product Marketing Manager, you guide business owners through the diverse world of our products in a clear and engaging way, helping them realize their full potential in expanding their businesses. You excel at understanding their needs and pointing them to the right tools and solutions. You combine analytics and user insights to develop and optimize acquisition and customer marketing strategies to drive revenue. You are passionate about finding solutions for our service professionals (our Pros) and building delightful, on-brand experiences. You thrive in cross-functional environments, working with marketing, product, business operations, customer success, strategy & operations, and sales teams to perform customer research, drive product and commercial strategy through cross-functional influence, collect requirements, and manage asset production. You feel at home using data and AI tools to make decisions, whether through analytics, user research, customer feedback, or sales team feedback. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

Requirements

5-7 years of experience in Marketing, Strategy, or a related field
Bachelor’s degree in Marketing, Business Administration, related field, or equivalent work experience
Direct experience marketing AI features or AI-powered products
Demonstrated strategic experience beyond execution
Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
Experience leading go-to-market strategies, approaches, and levers
Proven track record of collaborating cross-functionally to achieve shared key performance indicators (KPIs)
Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

Nice To Haves

A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
Personal resilience to learn from scratch, and willingness to dive into ambiguous problems to formulate opinions and clear strategies
Interest in AI functionality, use cases, and learning about the latest trends and launches on a daily basis
Strong ability to translate technical complexity into simple, compelling messaging that drives action
Experience working across both web and mobile platforms
Empathy for the customer and a strong understanding of customer needs
Creative problem-solver, motivated to test and learn
Excellent communication and cross-functional influence skills

Responsibilities

Own the AI marketing strategy for our product line, shaping market perception and storytelling for AI features and capabilities
Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop effective product marketing strategies
Monitor the competitive landscape and broader AI market on an ongoing basis
Take high-level ideas and open-ended areas of opportunity and translate them into clear, actionable plans to execute against
Design and run A/B tests and experiments to validate before scaling
Serve as an example and mentor to junior team members
Plan and coordinate go-to-market strategies for new AI product launches, ensuring a unified approach to launching new AI products
Orchestrate product launch activities with cross-functional teams to maximize product uptake and visibility
Monitor product performance throughout and after launch, refining our approach based on real-world feedback, market shifts, and new opportunities to sustain product momentum
Empower Sales and Customer Success teams with essential tools and narratives, enabling them to communicate the product’s story compellingly and effectively