Senior Product Marketing Manager, AI Solutions

1d•$165,000 - $180,000

About The Position

G2 is seeking a Senior Product Marketing Manager, AI Solutions to own the go-to-market strategy and growth execution for G2's AI product portfolio. This role involves defining target audiences, crafting compelling narratives, and driving growth tactics from early-stage products to revenue generation. The position requires a blend of strategic thinking and hands-on execution, with a focus on understanding and validating the market through user research and experimentation. The Senior Product Marketing Manager will be a key partner to the product organization, working closely with builders and translating product direction into actionable go-to-market plans. This role is ideal for someone comfortable with ambiguity, data-driven experimentation, and building relationships across various teams to drive product success in the rapidly evolving AI space.

Requirements

7+ years of product marketing, growth marketing, or GTM strategy experience in B2B SaaS.
At least one experience getting a product off the ground with little to no playbook.
Proven ability to take a product from zero to revenue, with hands-on experience in growth or demand campaigns, building pipeline, and driving early revenue.
Experience in an early-stage or new-product environment where the market had to be defined as much as the message.
Comfortable with data and experimentation, including testing frameworks, hypothesis validation, and using data to build stories.
Natural relationship builder who can get things done through people across Marketing, Sales, and Product.
Clear, confident communicator, skilled in writing positioning and giving verbal briefs.
Comfortable operating in ambiguity and helping to create the go-to-market plan.
Deep familiarity with or genuine curiosity about AI and its impact on software buying behavior.
Experience with PLG or self-serve motions where deep buyer understanding was crucial for acquisition.
Comfortable owning a broad, evolving portfolio of multiple products at different maturity stages.
Willingness to travel for company events, product offsites, and customer-facing meetings.

Responsibilities

Define target audiences, positioning, and messaging for AI products, testing assumptions through experiments and customer conversations.
Own the end-to-end go-to-market strategy for G2 AI Solutions, from G2.ai to G2.com, with a buyer-first approach.
Manage the evolution of audience, messaging, and channel strategy as products migrate from G2.ai to G2.com.
Personally execute growth tactics to take AI Solutions products from early access to revenue, including campaigns, community seeding, and pipeline generation.
Own pipeline and revenue visibility for the AI Solutions portfolio in its early stages, running acquisition and activation experiments.
Partner with Sales and RevOps to define revenue readiness and manage the handoff to scaled go-to-market motions.
Conduct early user research and market validation through discovery, user interviews, and concept tests.
Monitor the competitive landscape and category trends, feeding market perspective back to Product.
Build and maintain a network of early users for ongoing feedback.
Partner with Sales Enablement to develop necessary collateral and narrative.
Utilize G2's existing base to seed early adoption of AI Solutions products.
Brief the PMM team on enablement materials needed for Buyer, Seller, and Reviewer audiences.
Serve as the dedicated PMM partner for AI Solutions, embedded in product roadmap and planning.
Translate product direction into a GTM plan, collaborating with PMM peers and executing with Demand Gen, Content, and Comms.
Communicate GTM direction, experiment results, and recommendations to leadership.
Maintain a current view of the competitive landscape and category trends in AI-powered GTM and software discovery.
Contribute to attracting and hiring marketers with intellectual rigor, product fluency, and GTM depth.