Senior Product Marketing Manager, AI Apps

Newfold Digital

1d•Remote

About The Position

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support. As we expand our AI-powered experiences—from agentic websites to stores to Agents to vibe-coded Apps —we’re looking for a Senior Product Marketing Manager, AI Apps to lead how these innovations come to market. We are seeking a Senior Product Marketing Manager who will be the voice of the customer, lead go-to-market strategy and drive meaningful growth. In this highly visible, strategic role, you’ll operate at the intersection of Product, Engineering, AI/Data, and Go-to-Market teams. You will drive how we position ourselves in the world of AI Agents, vibe-coded Applications, LLMs, and Hosting and translating cutting-edge Agentic needs into clear customer value and driving adoption at scale.

Requirements

8-10+ years of Product Marketing experience in SaaS, ideally within AI, data platforms, or technical products
Experience launching AI/ML-powered products or features (Generative AI, automation, or data-driven applications)
Strong ability to translate complex technical concepts into clear, customer-centric messaging
Proven track record owning GTM strategy and driving measurable adoption and growth
Experience working cross-functionally with Product, Engineering, Data Science, and GTM teams
Strong understanding of customer needs, user behavior, and market dynamics
Exceptional storytelling, communication, and content development skills
Data-driven mindset with experience defining KPIs and measuring success

Nice To Haves

Experience in Agentic offerings (Agents, Apps, LLMs), web hosting, SMB business platforms, or digital presence platforms
Familiarity with SMB or mid-market customer segments
Background working with SMBs, developers and/or agencies
MBA or advanced technical/business degree

Responsibilities

Define and lead GTM strategy for AI Agents and Vibe Apps across the customer’s lifecycle of building, growing and running their online business.
Identify high-impact use cases that drive adoption, engagement, and revenue growth.
Lead cross-functional launches for Agentic offering —from beta to GA—ensuring strong market entry and sustained adoption.
Partner with Growth, Lifecycle, and Channel teams to drive acquisition, activation, and expansion across all routes to market, including online cart, and sales.
Develop strategies to increase usage and customer retention through customer-centric experiences.
Simplify complex AI/ML concepts (e.g. generative AI, automation and tasks) into compelling, easy-to-understand benefits.
Build narratives that connect agentic functionality to real business outcomes for SMBs (e.g., time savings, revenue growth, ease of use).
Craft compelling narratives for non-technical SMB audiences and developer audiences.
Develop high-impact content including product narratives, demos, use cases, and sales enablement materials.
Partner with Content, PR, and Digital teams to bring AI innovation stories to market.
Enable Sales, Support, and CS teams with tools and training to effectively position agentic capabilities.
Partner closely with Product, Engineering, and Data/AI teams to influence roadmap priorities based on market insights.
Validate value propositions through customer feedback, usage data, and experimentation.
Help define how AI enhances the end-to-end customer journey within Bluehost.
Define and track success metrics across adoption, engagement, retention, and revenue impact.
Use data and experimentation to continuously refine GTM strategies and messaging.
Monitor competitive landscape across our expanding peer group and new players across the broader landscape.