Senior Product Marketing Manager - Account Channel

BILL•San Jose, CA

1d•$124,500 - $183,000•Remote

About The Position

The Product Marketing team at BILL is the driving force behind bringing products to market and growing their impact on customers and the business. We represent the voice of the customer before, during, and after launch. Our role is to articulate product value in a way that resonates with customers, differentiates against the competition, and drives adoption, retention, and advocacy. At BILL, Product Marketing partners closely with Product, Support, Sales, Customer Success, Brand, Growth, Creative, and Legal, making it a highly dynamic and influential function. As a Senior Product Marketing Manager, you will be responsible for shaping strategy and driving execution across the full go-to-market (GTM) lifecycle while supporting growth in key business metrics. This role will focus on the Accounting Channel, developing strategies and programs to drive acquisition and retention, partnering across Marketing, Product, Sales, and Customer Success. You will be the voice of the customer in roadmap discussions, create differentiated positioning and messaging, and orchestrate effective GTM launches. You’ll lead the GTM strategy and execution for AC acquisition, retention and enablement. You’ll also lead core functions such as competitive analysis, market research, and customer advocacy. Success in this role will be measured by your ability to deliver against business metrics and influence cross-functional stakeholders.

Requirements

8+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level.
Proven experience in B2B SaaS and/or fintech with preference for companies that sell to accounting and finance professionals or financial operations software.
A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy.
Experience supporting a channel sales or indirect distribution motion, including creating enablement tools for a sales team that sells through partners, advisors, or professional firms
Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into actionable strategies.
Strong strategic and analytical mindset, with the ability to work closely with market research and analytics teams.
Demonstrated ability to work cross-functionally and influence without direct authority.
Strong written and verbal communication skills, with experience developing sales enablement tools and presenting to leadership.
Experience managing complex projects end-to-end in a highly matrixed environment.

Nice To Haves

Proven track record in product or segment marketing targeting accountants, financial advisors, or B2B enterprise channels (payments or fintech experience heavily preferred).
Experience building and delivering sales enablement programs for a field or managed sales team, including training, battle cards, objection handling, and payments or product-specific playbooks.
Ability to navigate ambiguity and adapt strategies in dynamic environments.
Self-starter mindset with the ability to operate independently and proactively.
Skilled in storytelling and presentation, with the ability to engage both internal and external audiences.
Collaborative working style, with a proven ability to build alignment across Product, Sales, and Marketing.

Responsibilities

Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans.
Quickly develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development.
Serve as the champion for accountants, turning insights about needs, journeys, and segments into messaging and programs that resonate with a focus on understanding accounting workflows, client management needs and how BILL fits into their AP advisory practice.
Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts.
Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches.
Manage end-to-end projects, ensuring alignment and execution across highly matrixed teams.
Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities.