Senior Product Manager

HealthEquity•Remote,

4d•$120,500 - $157,000•Remote

About The Position

HealthEquity is hiring a Senior Product Manager, Growth, to own how members discover, start, and continue using its telehealth and digital health programs. The role leads growth across the full member funnel, from awareness and discovery through intake, consultation, first fill, refills, and reactivation. It applies growth practices from cash-pay digital health to HealthEquity’s marketplace, which connects members with health and wellness programs across areas including metabolic, men’s and women’s health, hormone therapy, skincare, sleep, and nutrition. The position owns growth outcomes across white-label and branded partners. The Senior Product Manager sets portfolio and program growth strategies, defines metrics and targets, builds funnel and unit-economics models, and uses member research and data to identify opportunities. The role leads experimentation across the member journey, improves conversion and retention in partnership with clinical providers, and shapes lifecycle communications, offers, pricing, and merchandising. It works closely with Data Science, Intelligence, Engineering, Design, Marketing, Compliance, Legal, and leadership. This is a remote position with a required in-person onboarding component. New team members must attend Trailhead, an onsite onboarding experience at the company headquarters held once per quarter. The company covers required travel and accommodations; onboarding may begin virtually before the later onsite session.

Requirements

At least 6 years of growth or lifecycle experience in cash-pay DTC digital health or telehealth, with direct ownership of patient starts, conversion, and/or retention across iOS, Android, and web.
A track record of running a high-velocity experimentation program with measurable lift in intake and retention.
Working knowledge of subscription economics, including patient starts, retention curves, LTV, CAC, and payback.
Ability to self-serve insights using Amplitude or a similar tool and prototype ideas without waiting on Engineering.
Active daily use of AI tools to accelerate analysis, prototyping, and documentation.
Low-ego, persuasive communication style; ability to write clearly, hold positions with conviction, and update views based on evidence.

Nice To Haves

Experience in care areas such as metabolic health, women’s health, men’s health, skincare, or lifestyle categories.
Experience growing programs through partner or white-label clinical models.
Familiarity with HSAs/FSAs and employer benefit programs.

Responsibilities

Set growth strategy for the digital health and telehealth portfolio and own the member funnel from awareness and discovery through intake, consultation, first fill, refill, and reactivation.
Define north-star and input metrics by program and set targets for patient starts, conversion, retention, and revenue.
Build growth models and unit economics connecting funnel inputs to subscriber, revenue, and churn outcomes, and use them to inform pricing, promotions, and partner terms.
Speak with members weekly and combine funnel data, interviews, and partner feedback to understand why members stall, cancel, or stay.
Own the experimentation roadmap and run A/B and multivariate tests across landing pages, program pages, intake flows, offers, pricing presentation, and messaging.
Identify high-value moments in the member journey to present relevant programs to members.
Work with partners to improve conversion through intake and consultation, reduce drop-off, shorten time to first fill, and improve approval rates.
Own retention outcomes by program and cohort, including refill rate, time on therapy, churn, and reactivation.
Diagnose churn drivers across product, partner, pricing, and clinical experience, and drive improvements.
Shape refill, adherence, titration, and win-back journeys with partners and Marketing across email, SMS, push, and in-app channels.
Decide which programs and offers are featured in the digital health category and determine their order.
Manage the promotion calendar, including launches, events, and seasonal campaigns, and drive copy and creative with content teams.
Partner with Intelligence and Data Science on attribution, measurement, targeting, and personalization models.
Partner with Engineering and Design to ship growth features and instrument the funnel end to end.
Work with Compliance and Legal on eligibility, claims language, incentive rules, and state clinical requirements.
Represent growth to leadership through readouts and investment cases.

Benefits

Medical, dental, and vision coverage.
HSA contribution and match.
Dependent care FSA match.
Uncapped paid time off.
Paid parental leave.
401(k) match.
Personal and healthcare financial literacy programs.
Ongoing education and tuition assistance.
Gym and fitness reimbursement.
Wellness program incentives.
Performance-based incentives and restricted stock units as part of the total compensation package.
Required travel and accommodations for onsite Trailhead onboarding are covered.