Sr Product Manager, Career Agents
About The Position
LinkedIn is seeking a Senior Product Manager to join its Marketing Solutions Customer Experience team and lead the evolution of its organic-to-paid advertising experience, particularly the Boost Your Content feature. The role focuses on simplifying the transition from organic content to paid promotion, driving upsells into LinkedIn Campaign Manager, and collaborating across business units on service bundles for small businesses. The work is intended to improve advertiser onboarding, retention, customer satisfaction, and the overall user experience while helping advertisers maximize ROI. The position will also use AI technologies to improve product usability and effectiveness. The product manager will own the LMS Organic to Paid charter, defining its vision, strategy, roadmap, and execution plans with cross-functional stakeholders. The role spans the full product lifecycle, from concept and user research through go-to-market planning and launch, and requires data-driven decision-making amid ambiguity. The position also establishes product metrics, objectives, and key results, advocates for the product with users, stakeholders, and company leaders, and conducts competitive analysis. The role can be based in San Francisco, Sunnyvale, New York, or Bellevue. It is hybrid, with work performed both from home and from a LinkedIn office on select days, as determined by business needs.
Requirements
- At least 5 years of experience in product management or an equivalent role.
- Bachelor’s degree in a technology-related field or equivalent experience.
Nice To Haves
- Experience building enterprise platforms for global companies or diverse customer bases, preferably in advertising, walled gardens, agencies, or partnerships.
- A proven track record developing web front-end products and driving product planning, development, and launch.
- Comprehensive understanding of ad tech, including advertiser and member expectations for marketing ROI, ad experience, and privacy requirements.
- Excellent communication skills and the ability to engage with and understand technical subjects and emerging technologies relevant to the marketplace.
- Curiosity, bias for action, and a strong desire to make an impact.
- Suggested skills: Product Management, Consumer Product, Consumer Monetization, and Data Analysis.
Responsibilities
- Define and communicate the vision, strategy, roadmap, and execution plans for the LMS Organic to Paid charter, aligned with cross-functional stakeholders.
- Grow and retain SMB advertisers by improving onboarding, retention, and the customer journey across LinkedIn surfaces.
- Own the product lifecycle, from concept creation and user research through go-to-market strategy and launch.
- Make data-driven decisions and navigate ambiguity.
- Establish product metrics, objectives, and key results to guide and measure strategy, initiatives, and releases.
- Advocate for the product's value proposition to users and stakeholders and represent the team to company leaders.
- Conduct competitive analysis to monitor changes in the LMS ads platform and customer expectations.
- Simplify the transition from organic content to paid promotions, drive upsells into Campaign Manager, and collaborate on service bundles for small businesses.
- Leverage AI technologies to improve product usability and effectiveness.
Benefits
- Annual performance bonus may be included in the total compensation package.
- Stock may be included in the total compensation package.
- Benefits and/or other applicable incentive compensation plans may be included.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
