Senior Product Manager

Summit Health•Minneapolis, MN

3d•Hybrid

About The Position

We are looking for a Senior Product Manager to lead our Traffic: AEO, SEO, SEM, ASO & Guest Experence. This role owns the front door of the platform. This role defines how our same-day delivery ecosystem is discovered, indexed, and cited across the entire digital landscape. You will bridge the gap between traditional and paid search (Google, Bing, Yahoo, Meta), app ecosystems (Apple, Google Play), and the emerging "latent space" of generative AI (OpenAI, Perplexity, Gemini). Your goal is to ensure that whenever a user expresses a high-intent need, our platform is the definitive recommendation.

Requirements

5+ years of progressively increasing responsibility in product management roles
Experience developing objectives and key results and feature roadmaps
Experience in developing discovery initiatives & creating strategies for emerging opportunities
Experience partnering with business and tech teams to create aligned upon roadmaps
Agile Methodology
Product Management
Product Roadmap
Search Engine Optimization (SEO)
in-depth Product Management experience with front end and back end applications
knowledge of good data handling practices
demonstrated ability to work closely with Data Science, Marketing, Engineering, & Design teams
comprehensive understanding and proven results in defining and delivering on product objectives and key results
proven results defining new technology/features and working cross functionally to prioritize development of the most impactful features

Nice To Haves

ASO
ASA
SEM
LLM
Schema.org
JSON-LD
embeddings
semantic indexing
vector retrieval
Core Web Vitals
Google Shopping
Social Commerce
Apple App Store
Google Play Store
MobileAction

Responsibilities

Lead the AEO and semantic authority strategy by making our catalog and real-time inventory highly crawlable, structured, and understandable to LLMs, while increasing brand citation share, discoverability, and competitive visibility so our platform becomes the default recommendation for urgent same-day needs.
Own the technical strategy to ensure our structured data (Schema.org, JSON-LD) is perfectly optimized for LLM crawlers. Ensure AI models accurately interpret the nuances of our catalog (e.g., distinguishing between 360/subscription-eligible items and standard inventory).
Build scalable metadata, taxonomy, and inventory frameworks that make products and local offerings discoverable, trustworthy, and recommendable across AI-powered search ecosystems.
Lead adoption of embeddings, semantic indexing, and vector retrieval so the catalog understands conversational intent and maps abstract needs to relevant real-time products (e.g., mapping "I forgot my anniversary" to flowers/gifts available in 60 minutes).
Identify information gaps in the market where competitors fail to provide real-time data, and position our platform to fill those gaps as the default recommendation for urgent, same-day needs.
Proactively monitor and influence how foundational models reference our brand & perceive our reliability. Maximize our platform's "Share of Voice" within AI-generated citation blocks and summary responses. Develop the roadmap to maximize our platform’s visibility in AI-generated responses and citation blocks across the competitive landscape.
Drive modern SEO and content growth via scaling technical excellence, local search visibility, and intent-driven content to improve discoverability, boost organic growth, and ensure our web presence wins across traditional and AI-powered search.
Lead enterprise-level organic search strategy, including intent-based keyword research, competitive and gap analysis, content prioritization, information architecture direction, and ongoing performance optimization.
Own the technical health of the web platform in partnership with Engineering, prioritizing Core Web Vitals, site architecture, crawlability, and rendering strategies that meet best-in-class SEO and AEO standards for both traditional crawlers and AI-powered search environments.
Collaborate cross-functionally with Marketing, Creative, and Merchandising on keyword strategy and content development that answers complex, long-tail queries while improving product discovery, engagement, and storytelling across PDPs, category and landing pages. Ensure our web presence serves as a strong feeder for both Google Search and AI training sets.
Optimize the visibility of thousands of hyper-local store pages, ensuring that "near me" intent is captured instantly across all search engines.
Own the end-to-end guest experience across the Marketplace, creating a seamless browse, cart, and checkout journey that minimizes unnecessary identity capture while maximizing conversion, revenue, and long-term customer value.
Optimize browsing, shopping, and checkout flows so users can purchase quickly without early account creation barriers.
Improve conversion from paid, SEO, and AI traffic while reducing funnel drop-off and unlocking incremental guest revenue.
Introduce sign-up, account creation, and membership prompts at the right moments without disrupting purchase intent.
Build seamless pathways that convert guest buyers into repeat customers and long-term members.
Partner with Engineering, Paid Media, Marketing, UXR and Design to drive continuous improvements through testing and insights.
Partner with Marketing to improve how paid and organic demand flows into the platform by strengthening product feed performance, building intent-aligned landing experiences, and using SEM insights to identify and close visibility gaps in AI-driven search.
Partner with Marketing to optimize linking & product feeds for Google Shopping and Social Commerce.
Create strategies & roadmaps to link to and architect dynamic landing pages that align with user intent, increasing the "Quality Score" and conversion rates of paid traffic.
Leverage search term data from traditional SEM to inform the AEO roadmap—identifying what users are asking for that AI isn't currently citing us for.
Own the end-to-end App Store growth strategy by unifying ASO and ASA into a single acquisition system - driving organic discovery through metadata, keyword, and creative optimization, partnering with Marketing and external platforms on paid strategy to complement organic intent, and continuously improving conversion via App Store pages and deep-linking from discovery (search, social, and AI citations) to in-app fulfillment.
Own the metadata, keyword, and creative product strategy for the Apple App Store and Google Play Store to drive organic app installs.
Ensure a seamless transition from "Search Everywhere" to "App Fulfillment." Architect the deep-linking strategy so that a citation in Perplexity or a link in Google Search lands the user exactly where they need to be in the app.
Run iterative tests on App Store product pages (icons, screenshots, descriptions, videos) to maximize the "Visit-to-Download" funnel.
Continuously analyze competitor ASO and mobile acquisition strategies (keywords, creatives, rankings, and conversion funnels) to identify positioning gaps and unlock opportunities to improve organic visibility and install share.
Partner with Marketing and external platforms (e.g., MobileAction) to guide ASA strategy, aligning keyword, targeting, and investment decisions with ASO insights to maximize efficient, high-intent app installs.
Act as a cross-functional discoverability leader by driving alignment across Product, Engineering, Marketing, and external partners on SEO/AEO best practices, translating emerging AI search trends into actionable guidance, and influencing roadmaps and execution to ensure the organization captures AI-driven discovery and growth opportunities.
Act as the central discoverability evangelist, influencing Marketplace, Catalog, Engineering, Marketing, and content teams to consistently apply SEO and AEO best practices while embedding search-aligned decision-making into everyday workflows.
Equip the broader organization with a strong understanding of the rapidly evolving AEO landscape by translating emerging AI search and LLM trends into practical guidance, ensuring teams consider discoverability alongside user experience and shape content that is effectively structured and interpreted by search and answer engines.
Act as one of the primary evangelists for the AI-First shift across the broader Product organization, influencing roadmaps to ensure we capture emerging AI-driven market share.
Align organic, paid, and agency search efforts, partnering with external agencies to amplify impact and support enterprise demand and lead‑generation objectives.
Partner with Marketing, Data Science, Engineering, UX, and Product leadership to formulate cross-product roadmaps, identify dependencies, influence decision making, and drive prioritization.
Lead discovery initiatives to identify new opportunities for improving our products and key results.
Set team OKRs and gain buy in with leadership and peers.
Develop product roadmaps and ensure alignment with stakeholders and partners to drive implementation and measurement.
Find opportunities for improvement across the business and your team and assist in and conduct decision-making across team.
Proving product and strategic initiative efficacy and driving business results.