Senior Product Manager, Audience Measurement & Media Data
About The Position
The Senior Product Manager, Audience Measurement & Media Data will lead a critical area of measurement innovation across streaming, broadcast, and cable television. The role shapes products, platforms, and data capabilities that help media companies understand who is watching, what they are watching, and how audiences move across screens and platforms. The role combines audience measurement, advanced analytics, third-party signals, data science, engineering, and product strategy. The Senior Product Manager will develop scalable measurement capabilities that combine viewing behavior with high-quality external signals to produce richer, more accurate, and more actionable insights. The work supports publishers, broadcasters, streaming platforms, advertisers, agencies, media buyers, and other industry stakeholders in making decisions about content, programming, advertising, audience development, and media investment. This visible leadership role owns a meaningful part of the audience measurement ecosystem, sets product direction in a changing market, makes product and technology trade-off decisions, and partners with technical, analytical, commercial, and operational teams to deliver customer value. The position also manages, mentors, and develops product team members.
Requirements
- Bachelor's degree in a related field or equivalent experience.
- 7+ years of relevant experience in product management, data products, analytics, technology, or related fields.
- Previous experience directly managing and developing employees.
- Experience owning data-driven products and managing the full product lifecycle.
- Ability to work with engineering, data science, and other technical teams.
- Strong communication, decision-making, and stakeholder management skills.
Nice To Haves
- Experience in television, streaming, advertising, or audience measurement.
- Knowledge of cross-platform measurement, third-party data, and audience enrichment.
- Familiarity with data quality, APIs, cloud platforms, and modern data architectures.
- Understanding of statistical modeling or machine learning.
- Experience with Agile methodologies and tools such as Jira or Confluence.
Responsibilities
- Own product strategy, vision, and roadmap for audience measurement and media data solutions across streaming, broadcast, and cable.
- Lead the full product lifecycle, from identifying customer needs and defining requirements through delivery, adoption, and improvement.
- Partner with engineering, data science, research, and analytics teams to develop scalable measurement solutions.
- Combine viewing data and third-party signals to improve audience insights and measurement accuracy.
- Define product priorities, performance metrics, and success measures while balancing business needs and technical requirements.
- Ensure data quality, reliability, privacy, and measurement integrity through continuous improvement.
- Collaborate with customers and internal stakeholders to identify opportunities, solve problems, and improve products.
- Lead cross-functional initiatives, manage priorities, and communicate product progress and results to leadership.
- Manage, mentor, and develop product team members, supporting performance, accountability, and career growth.
Benefits
- Comprehensive health and wellness plans.
- 401(k) with a Nielsen company match.
- Generous paid time off policy.
- Depending on the role, a company-provided vehicle and/or discretionary incentive or bonus eligibility.
- The role may be eligible for bonuses, equity, or other incentives.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
