Senior Product Manager, ReelBee Consumer App

NewsBreak•Mountain View, CA

1d•$170,000 - $220,000

About The Position

NewsBreak is building ReelBee, an open short-drama distribution platform where qualified creators and studios can self-publish, earn a transparent revenue share, and access US audience insights. This CEO-sponsored, company-level initiative is hiring a Senior Product Manager to own the ReelBee consumer app across iOS, Android, and Web, including its viewing experience and monetization system, as well as short-drama entry points inside NewsBreak and Scoopz. Hiring locations are Mountain View in the San Francisco Bay Area and Beijing. The role owns hybrid monetization, retention, and the viewing experience; partners with NewsBreak and Scoopz teams on distribution entry points; coordinates placement and acquisition experiences with algorithm and user acquisition teams; and manages platform priorities and release cadence with engineering, design, and data. The product manager defines core metrics and leads weekly product reviews and decisions. The US base salary range is $170,000–$220,000 per year. The position may also be eligible for a discretionary bonus and options.

Requirements

At least 5 years of mobile product management experience, including at least 2 years in monetization or growth for consumer content, entertainment, or subscription products.
Experience in consumer content, entertainment, or subscription products such as short drama, web fiction, comics, streaming, games, or social products.
Deep understanding of paywalls, coin/episode unlock, subscriptions, and ad-unlock.
Experience shipping A/B tests with quantified lift in payment or retention.
Strong analytics skills, including funnels, cohorts, and retention analysis in Amplitude or a similar tool.
Thrives on weekly releases and daily stand-ups and can run multiple product lines independently.
A short-drama or vertical-video user with instincts for hooks, paywall placement, and binge behavior.
English as a working language.

Nice To Haves

Short-drama app experience.
Basic SQL.
Mandarin.
Hands-on experience with Apple/Google subscription policies, promotional offers, refunds, and compliance.
Ad monetization product experience, including rewarded video, mediation, or eCPM.
Distribution or placement strategy product experience.
Experience launching a new app from 0 to 1.

Responsibilities

Own the hybrid monetization system, including ad-unlock, coins and first-purchase offers, subscriptions, and retention offers; benchmark against DramaBox, ReelShort, and NetShort, and use A/B testing to improve first-purchase rate, first-week subscription renewal, and ARPDAU.
Own retention and the viewing experience, including the first-day path, binge and resume flows, push notifications, and Live Activity re-engagement, with the goal of moving D1 and D7 retention.
Partner with NewsBreak and Scoopz product and client teams on in-app short-drama entry points, converting news users without harming the core experience.
Align consumer-side placement rules with the algorithm team to scale winning titles in-app.
Align landing pages and the first-open experience with the user acquisition team.
Plan iOS, Android, and Web priorities and release cadence, coordinating engineering, design, and data.
Define and track core metrics, including retention, payment funnel, ARPDAU, and subscription renewal; deliver weekly product reviews and decisions.