Sr Product Manager

OLG • Toronto, ON

3d • Onsite

About The Position

We are ready to take this game to the next level and need a passionate Senior Product Manager to oversee the game contribution and performance of LOTTO 649 within the National Draw Based Games category – including managing the identification, evaluation, recommendation and implementation of marketing and product initiatives – to maximize market penetration in alignment with consumer expectations and OLG’s business objectives. Reporting to the Director National Draw Based Games, you will be empowered to oversee the development of the annual Brand Plan for LOTTO 649 – including developing and executing annual marketing plans and budgets, leading sales forecasting, developing and executing strategic priorities and marketing objectives, KPIs and operational plans – to maximize acquisition and retention and deliver against corporate sales and profit targets. You will develop and deliver best-in-class execution of all product and brand marketing initiatives, including full funnel 360° campaigns, to deliver both long term brand health while achieving in-year revenue initiatives. You will be accountable for player acquisition and product management of LOTTO 649 – a high impact, high priority and highly visible brand. You will represent OLG and build strong relationships on the Draw Based Games ILC committee, actively provide OLG’s point of view to effectively drive strategic business recommendations and contribute to all initiatives and decisions. You will manage national ILC projects including media plans; annual net revenue plans; promotions; jackpot instructions and forecast modelling. You will collaborate with ILC committees to contribute to the annual National plan including product launches, sales, profit, and player base objectives. You will deliver insightful business performance reporting and action plans in collaboration with the Performance team, to effectively monitor and manage business performance, leveraging deep understanding of key business dynamics. You will effectively optimize plans in-year to ensure delivery of annual objectives. You will develop and capture business requirements and contribute as a SME with Business Design to drive to business decisions for new products and experiences. You will contribute to 3-year product plans (including budgets, projections, and operational plans) and initiatives to fulfil the various opportunities and deliver upon corporate sales and profit objectives. You will maintain expert knowledge of all market research that is specific to category product management to evaluate market opportunity, revenue opportunity, risk, cost, and implementation requirements. You will oversee the recommendation of new marketing initiatives to ensure that identified market opportunities are being fulfilled. You will provide strategic direction for the implementation of new market initiatives from concept to launch for – including final game concepts, prize structure and game specifications - to ensure adherence to schedule and OLG’s business goals. You will oversee annual budget submissions for assigned brands to ensure compliance with forecasted budget and schedule. You will lead the development of a communications plan by identifying business objectives, target audience, communication hierarchies and time in market in order to plan optimal product launches. You will build strong relationships and drive business results by collaborating with key cross-functional partners, including Marketing Communications; Sales, Media & Social Media; Enterprise Brand Marketing, Legal; Regulatory, Sponsorships; RG; and Finance. You will collaborate with CX Design on new product launches for the Category specifically as it relates to customer experience, game design, prize structure development, and customer research. You will be an excellent team player, supporting the OLG National Draws team and broader Lottery team on broader strategic initiatives that support the growth of Lottery games as a whole, including growth in new channels, developing new capabilities, and attracting new strategic customer segments.

Requirements

• 7+ years of experience in a similar role
• demonstrated experience in product management, budget management and forecasting
• strong communication skills and comfortable presenting to Senior Leadership
• working with advertising and briefing agencies
• collaborating with cross-functional teams (ex. MarCom, Legal, Responsible Gaming etc.)
• University degree in Business Administration, Marketing or related field or equivalent education, training and experience
• understanding of consumers that impacts upon both assigned products and the Ontario marketplace as a whole (includes psychographic; demographic; player and non-player behavioral studies; etc.)
• demonstrated ability to operate in a multi-disciplined environment including technology, new product development, product design, promotion, merchandising, advertising, public relations and market research as well as in-depth knowledge of sales and retail channels
• proficient with MS Office (Word, Excel, PowerPoint, Outlook etc.)
• Product management skills
• business leadership skills
• communication and interpersonal skills
• conceptual, analytical, and problem-solving skills
• complex stakeholder relationship management skills
• critical thinker with strong analytical skills, willing to bring new opportunities to the forefront to drive the business to new heights

Nice To Haves

• experience with customer journey mapping and/or CRM tools

Responsibilities

• Oversee the development of the annual Brand Plan for LOTTO 649
• Develop and deliver best-in-class execution of all product and brand marketing initiatives
• Be accountable for player acquisition and product management of LOTTO 649
• Represent OLG and build strong relationships on the Draw Based Games ILC committee
• Manage national ILC projects including media plans; annual net revenue plans; promotions; jackpot instructions and forecast modelling
• Collaborate with ILC committees to contribute to the annual National plan
• Deliver insightful business performance reporting and action plans
• Effectively optimize plans in-year to ensure delivery of annual objectives
• Develop and capture business requirements and contribute as a SME with Business Design
• Contribute to 3-year product plans
• Maintain expert knowledge of all market research that is specific to category product management
• Oversee the recommendation of new marketing initiatives
• Provide strategic direction for the implementation of new market initiatives from concept to launch
• Oversee annual budget submissions for assigned brands
• Lead the development of a communications plan
• Build strong relationships and drive business results by collaborating with key cross-functional partners
• Collaborate with CX Design on new product launches for the Category
• Be an excellent team player, supporting the OLG National Draws team and broader Lottery team on broader strategic initiatives

Benefits

• Socially responsible company that gives back all its profits to the province and people of Ontario
• Flexible Work Environment
• Family friendly work practices and hybrid work
• Environment that values diversity as a source of strength
• 24-7 access to robust online learning programs
• Public Service Pension Plan
• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior