Senior Product Manager (US)

TD Bank•Wilmington, DE

1d•Onsite

About The Position

The Senior Product Manager oversees the end-to-end management of assigned products, services, and programs, including features, benefits, and characteristics that meet customer needs and are priced to meet the Bank's profit and loss objectives. This role is accountable for building the value proposition the business wants to deliver and mapping the investments required to achieve it. The Senior Product Manager is responsible for formulating strategy, policy, and the overall direction of the identified product or suite of products portfolio. This role requires a strategic thinker with significant expertise in a complex field and knowledge of broader related areas, accountable for major functional areas with mass or niche products/segment suites and high levels of complexity. It generally involves accountability for a significant product management area with enterprise-wide impact. The Senior Product Manager acts as an enterprise or functional expert, requiring broad managerial and deep specialized knowledge at the enterprise, business, regulatory, and industry levels. This role provides advisory services to executives and business segment leaders, governs requirements for their own work, and may lead product programs and projects on behalf of the business. They solve unique and ambiguous problems with broad impact, typically overseeing standards, controls, and operating methods that have significant financial and operational impact within their field. The role involves developing and maintaining a robust understanding of regulatory requirements, customers, markets, and industries to deliver product and process innovation that improves the value proposition. They develop and implement products, policies, and procedures to enhance the end-to-end customer experience (including training, enhancement, and irritant reduction) while achieving business objectives. The Senior Product Manager oversees and ensures the clear and effective delivery of products and services to the customer, acting as a Subject Matter Expert for product-related inquiries. They may lead business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact. This role liaises with partners (e.g., Marketing, Phone Channel, Retail) to understand industry and customer trends, analyzes challenges, and identifies opportunities through customer research, focus groups, and external secondary research. They facilitate ideation sessions and build business cases for new product development (NPD), identifying solutions and building stronger plans for growth. The Senior Product Manager builds and maintains effective relationships with sales distribution, key internal stakeholders, and/or external partners to ensure customer needs are considered in strategic decisions and in the development of options, solutions, and alternatives. They lead and facilitate problem-solving sessions with partners and vendors, design end-to-end processes for development, implementation, use, reporting, and feedback on developed products and segments, and direct market research to determine underlying customer needs for input into the development process. They participate in the day-to-day management of the product(s), identifying and implementing product features and enhancements, providing business case support for recommendations, and assisting in the strategic development of new initiatives. The role adheres to enterprise frameworks or methodologies related to their business area, delivers financial results for the product/product suite through pricing, margin, and volume levers, and creates and delivers business cases to achieve strategic business results (acquisition, retention, customer experience, engagement, and market share). The Senior Product Manager supports Senior Management as a subject matter expert for the product(s) portfolio through presentations (product reviews, planning and forecasting, strategic review sessions). They conduct ongoing industry and competitive analysis to obtain market insights and ensure Acquisition Teams are informed to be competitive. They stay current on emerging trends/developments and grow knowledge of the business, related tools, and techniques. They refine product management strategies through detailed analysis of the P&L, ongoing competitive research, and review of marketing/risk management tactics. They ensure effective product policies and processes are established to support business processes and align with risk appetite. The Senior Product Manager oversees product management deliverables within budget and according to the approved product plan, working with business partners to develop content. They champion the development of the annual business plan and the monthly/quarterly forecast process, contribute to and support partner-led projects, and participate and collaborate on initiatives with internal and external service providers (IT, operations, legal, compliance, marketing, etc.) to ensure the product meets TDBG objectives and standards. They identify and manage risks (market, credit, operational) associated with the product/segment, develop/maintain productive working relationships with distribution channel owners, and are knowledgeable of and comply with Bank and Industry Codes of Conduct. They maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite.

Requirements

Undergraduate degree or product certificate and/or 10+ years relevant experience.
Previous Product experience required.
Experience in leading strategy strongly recommended.
Advanced knowledge of and ability to conduct product research, product analysis and development, forecasting, pricing, competitive intelligence.
Knowledge of current and emerging competitor and market trends.
Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives.
Ability to forecast and contribute to strategic direction of the product management function and provide advice to senior leadership.
Ability to establish goals and objectives that support the strategic plan.
Skill in mentoring, coaching and performance management.
Ability to communicate effectively in both oral and written form.
Ability to work collaboratively and build relationships across teams and functions.
Ability to work successfully as a member of a team and independently.
Ability to exercise sound judgement in making decisions.
Ability to analyze, organize and prioritize work while meeting multiple deadlines.
Skill in preparing and managing budgets and P&L.
Knowledge of and/or skill in using analytical software tools, data analysis methods and reporting techniques.
Skill in using computer applications including MS Office.
Ability to handle confidential information with discretion.

Responsibilities

Oversees the end-to-end management of assigned products, services, and programs.
Accountable for building the value proposition and mapping required investments.
Formulates strategy, policy, and overall direction for the product portfolio.
Develops and maintains a robust understanding of regulatory requirements, customer, market, and industry to deliver product and process innovation.
Develops and implements products/policies and procedures to enhance customer experience and achieve business objectives.
Oversees and ensures the clear and effective delivery of products and services to the customer.
Acts as Subject Matter Expert for product-related inquiries.
May lead business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact.
Liaises with partners to understand industry and customer trends, analyzes challenges, and identifies opportunities.
Facilitates ideation sessions and builds business cases for NPD.
Builds and maintains effective relationships with sales distribution, key internal stakeholders, and/or external partners.
Leads and facilitates problem-solving sessions with partners and vendors.
Designs end-to-end process for development, implementation, use, reporting, and feedback on developed products and segments.
Directs and coordinates market research to determine underlying customer needs.
Participates in the day-to-day management of the product(s), identifying and implementing product features and enhancements.
Adheres to enterprise frameworks or methodologies.
Delivers financial results for the product/product suite via operation of all available levers.
Creates and delivers business cases to achieve strategic business results.
Supports Senior Management as a subject matter expert for the product(s) portfolio.
Conducts ongoing industry and competitive analysis to obtain market insights.
Stays current on emerging trends/developments and grows knowledge of the business, related tools, and techniques.
Refines product management strategies through detailed analysis of the P&L, ongoing competitive research, and review of marketing/risk management tactics.
Ensures effective product policies and processes are established to support business processes and align with risk appetite.
Oversees product management deliverables within budget and as per the approved product plan.
Champions the development of the annual business plan and the monthly/quarterly forecast process.
Contributes to and supports partner-led projects.
Participates and collaborates on initiatives with internal and external service providers.
Identifies and manages risks (market, credit, operational) associated with the product/segment.
Develops/maintains productive working relationships with distribution channel owners.
Complies with Bank and Industry Codes of Conduct.
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite.
Participates fully as a member of the team, supports a positive work environment, and ensures timely communication.
Provides thought leadership and/or industry knowledge for own area of expertise.
Participates in personal performance management and development activities.
Keeps others informed and up-to-date about project status and relevant information.
Contributes to team development of skills and capabilities through mentorship and sharing knowledge.
Leads, motivates, and develops relationships with internal and external business partners/stakeholders.
Contributes to a fair, positive, and equitable environment that supports a diverse workforce.
Acts as a brand ambassador for your business area/function and the bank.