Senior Product Manager

WebMD•Newark, NJ

12d

About The Position

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. WebMD Global is looking for a talented and motivated product marketing professional to join our Global Product team at the Medscape Professional Network. The Senior Product Manager, Global Media is a dedicated role shaping the future of Medscape’s commercial advertising products in the global marketplace. You will help to develop and refine an actionable, strategic roadmap of innovative media advertising products and platforms that drive growth in revenue per page and user. The role is responsible for identifying and implementing emerging content/audience monetization strategies and digital advertising sales models. You will report to the Senior Director, Global Commercial Product to drive business insights, impacts and results. This is inclusive of setting strategy with data-driven insights, monitoring progress, adjusting plans and reporting progress.

Requirements

Minimum of 6 years of experience working in the digital media space, ideally with a premium publisher or ad tech company in a strategic/quantitative/analytical role.
Experience in defining and operationalizing requirements for digital products and working on ad products within web and mobile advertising, contributing at strategic and tactical levels.
Excellent problem solving and relationship management skills
A track record of influencing behavior at a variety of levels in the organization by leading cross-functional teams while meeting project timelines.
Well-versed in emerging industry concepts such as data-driven media, content marketing, social/mobile ad platforms and programmatic selling.
Highly analytical with strong communication and presentation skills, ideally describing yourself as a “Data Ninja”.
BA or equivalent experience required

Nice To Haves

Master’s degree preferred
Knowledge and experience in Pharmaceutical/Healthcare verticals are a strong plus
Experience with Tableau, Ad Servers, Inventory/Workflow systems, DMP, SSP, and/or DSP.

Responsibilities

Own the global media business to identify patterns and conduct win/loss analysis to drive product recommendations, inclusive of feature enhancement and product development
Work with Product and Sales to understand and analyze trends, sales, and global regulatory requirements to create go-to-market strategies and training to position digital ad solutions for our pharmaceutical advertisers
Ensure efficient and effective execution of new media advertising product or feature rollouts, with the goal of maximizing revenue and ensuring successful product implementation
Manage advertising products throughout their lifecycle-- facilitating product kick-off and status meetings, managing operational project across media products, creating and tracking product documentation, and coordinating resources from various internal departments
Lead product innovations, new products and product enhancements across platforms by liaising with Technical Product, Editorial, Inventory, Ad Operations, Ad Technology, Media Planning, and Marketing Solutions teams across Newark, London and Paris offices
Provide data and analysis across the Media product category, identify patterns, and distill market intelligence to support business decisions that shape our digital advertising product offering
Understand inventory capacity of products and make intelligent recommendations to increase ad capacity as well as identify new areas for campaign delivery
Ensure media product reporting architecture is developed and maintained accurately, working closely with Business Intelligence teams
Develop additional strategies to implement efficiencies and provide internal guidance across various operational teams on how to execute and scale best practices as needed
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created