Senior Product Manager - Small-Medium Business (SMB) Team

TELUS • Toronto, ON

3d • Remote

About The Position

The Small-Medium Business (SMB) team is a dynamic, fast-paced, and collaborative group responsible for delivering profitable growth within the highest-value segment for TELUS Business. This role is for an entrepreneurial marketer who enjoys building from the ground up. You will join a team on a growth journey, managing highly visible programs, and owning the diverse cross-sell portfolio within our base strategy to drive strong loyalty and retention outcomes for the SMB P&L through all ‘4 Ps’ (product, price, place, and promotion) of the marketing mix to drive business performance. We are looking for a motivated, high-energy, and results-oriented individual to join the team for the role of Senior Product Manager, Cross-sell Strategy within our dynamic SMB Base Management team. This role works in Eastern Time.

Requirements

• 5+ years of experience in product/program management, marketing operations, digital transformation, or business strategy roles—with demonstrated success managing complex, cross-functional initiatives
• Strong data analysis capability — ability to measure, report, and pivot results; make data-informed decisions; and translate raw data into actionable insights
• Exceptional stakeholder management — ability to develop relationships with key stakeholders across functions and work effectively within a team
• Persuasive communication skills — clear, concise, and articulate in all aspects of communication (written, verbal, and presentation)
• Comfort with ambiguity — you thrive in change, handle shifting demands with ease, and can create strategy from the ground-up incorporating feedback from multiple cross-functional stakeholders
• Results orientation — driven by an ownership mentality, an entrepreneurial curiosity to uncover the "why" behind challenges, and a focus on customer lifecycle outcomes, retention economics, and long-term portfolio performance
• Project prioritization and agility — ability to coordinate multiple initiatives simultaneously and work within an environment of rapid change

Nice To Haves

• 5+ years of experience managing complex, cross-functional programs within marketing operations, digital transformation, or business strategy (telecom industry experience is a major plus)

Responsibilities

• Designing and executing cross-sell and base funnel management strategies via close collaboration with sales teams
• Creating data-informed programs based on predictive models, machine-learning triggers, and customer lifecycle insights—working alongside our Data Science and BI teams
• Conducting regular performance reviews and deep dives into raw data to derive actionable insights and identify opportunities within our bundled service portfolios
• Simplifying complex data results into clear, easy-to-understand presentations for various organizational levels, including regular program updates to senior leadership
• Execute highly cross-functional projects with marketing, sales partners and data teams to deliver on program goals. Improving conversion and positively impacting business wireless targets
• Shaping and adjusting customer value propositions in response to market dynamics while maintaining alignment with long-term portfolio objectives
• Working with frontline teams to identify customer pain points and drive continuous improvements to the customer experience
• Collaborating with partners across base management, planning, business intelligence, data science, loyalty & retention, and sales teams to develop integrated strategies that balance customer value with business profitability
• Garnering buy-in from all levels of the organization—from frontline agents to senior leadership—by leveraging your strong storytelling, presentation, and negotiation skills

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed