Senior Product Manager

Generac•Waukesha, WI

17d•Onsite

About The Position

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? The Senior Product Manager Deliver results by managing product strategies for the assigned business unit or product portfolio (Mobile Diesel Generators). Drive annual product roadmaps and ensure the fulfillment of business objectives.

Requirements

Bachelor’s Degree, or equivalent experience in Business, Engineering, or related field.
5+ years of experience in product management or related fields
Establishes and maintains effective relationships with a diverse range of stakeholders, key cross-functional partners, and customers.
Works collaboratively rather than in isolation, actively communicating and partnering with cross-functional teams.
Demonstrates the ability to analyze, interpret, and organize data, and translate insights into a clear, compelling story.
Engages with customers and actively advocates for their needs, while prioritizing customer requirements in decision-making.
Possesses strong organizational capabilities to successfully manage multiple projects simultaneously.
Demonstrates strong understanding of business operations, strategy, and decision-making.

Nice To Haves

Experience managing product strategy, roadmaps, and lifecycle management for manufactured or technical products.
Proven success leading new product development (NPD) programs from concept through launch in a cross-functional environment.
Experience analyzing market trends, competitive landscapes, and customer insights to drive product strategy and differentiation.
Experience developing business cases, pricing strategies, and margin improvement initiatives.
Familiarity with forecasting, demand planning, and SIOP processes.
Experience in industrial equipment, construction equipment, rental industry, or related B2B markets

Responsibilities

Define and execute the strategy, roadmap, and lifecycle management of the Mobile Diesel Generators product portfolio to support long-term growth and profitability.
Leverage customer insights, competitive intelligence, and market data to develop differentiated products that enhance customer experience and strengthen market position.
Evaluate product and technology landscapes to identify innovation opportunities, create product differentiation, and drive product cost optimization.
Define, size, and identify targeted market segments for growth opportunities; analyze the competitive and regulatory landscapes; actively identify portfolio gaps and opportunities
Lead new product development initiatives, including business case development, requirements definition, and cross-functional alignment from concept through launch.
Partner with the SIOP team to develop demand forecasts that incorporate market growth, regional trends, and product phase-in/phase-out plans.
Drive margin expansion through strategic pricing, product positioning, and cost optimization initiatives.
Monitor product performance using key metrics such as revenue, margin, and market share; adjust strategies as needed to achieve business goals.
Support go-to-market strategies including product positioning, product launches, sales enablement, and marketing initiatives.