Senior Product Manager, Retail Products - Deposits

Manulife • Waterloo, ON

1d • Hybrid

About The Position

Manulife Bank is seeking a dynamic and results-oriented Senior Product Manager to play a pivotal role in innovating our deposits product suite, driving growth, and enhancing customer retention. With a passion for delivering exceptional customer experience and market competitive products and services, the Senior Product Manager will be instrumental in leading initiatives that achieve deposit balance growth, improve retention and align with our overall deposit product portfolio strategy. At Manulife Bank, we think big, obsess about our customers, and achieve success together. As a Senior Product Manager, you will collaborate closely with the Product Director and team on key projects and initiatives that address business opportunities and challenges. This position requires working effectively with internal and external partners to implement strategies that grow deposit balances, optimize costs, streamline processes, and elevate advisor & customer experience.

Requirements

• 3-5 years in Product Management, preferably in Deposits.
• University or college degree, or equivalent work experience.

Nice To Haves

• Certified Product Manager (CPM) or equivalent certification preferred.
• Agile Product Owner certification or relevant experience preferred.

Responsibilities

• Collaborate with the team to support the management and strategic alignment of deposit products with business goals and advisor & customer needs.
• Build roadmaps and complete new product launches and enhancements, including changes to features, benefits, and pricing, by coordinating with relevant partners to ensure successful implementation.
• Assist in implementing deposit portfolio strategies that balance sales, customer experience, risk management, and profitability by using insights and feedback from partners.
• Partner with Treasury & Finance in supporting portfolio forecasting and product rate setting to achieve growth, retention, and engagement goals, with input from cross-functional teams.
• Monitor competitive offerings and stay informed about market trends, sharing insights with partners to refine product strategy.
• Act as a key partner in updating product collateral, such as applications, letters, and forms, ensuring consistency with the overall product vision and strategy.
• Partner with Sales, Growth & Go to Market teams to implement strategies that support new customer acquisition and retention, and foster balance growth.
• Design and implement effective deposit campaigns to attract and retain customers, boosting deposit balances.
• Monitor and analyze campaign performance, using data-driven insights to optimize results.
• Influence key deposit metrics, including new account acquisition, balance growth and retention, and customer NPS.
• Track and manage deposit fund flows, including inflows, outflows, attrition, and retention, while ensuring alignment with strategic goals.
• Build and maintain strong relationships with key internal partners, including Sales, Marketing, Analytics and Reporting, Operations, Finance, Treasury, and Compliance, to collaboratively drive pivotal initiatives and achieve shared objectives.
• Work with internal and external partners and influence without authority to implement programs that drive portfolio growth and enhance customer experience.
• Develop and maintain customer segmentation frameworks based on demographics, behaviors, financial needs, and lifecycle stages to inform product strategy and marketing initiatives.
• Conduct persona research and build detailed customer profiles that capture motivations, pain points, and banking habits to guide product design and experience enhancements.
• Leverage data analytics and market insights to identify emerging trends and segment-specific opportunities within the Canadian personal banking market.
• Collaborate with marketing, digital, and analytics teams to integrate segmentation and persona insights into campaigns, product positioning, and end-to-end customer journeys.
• Develop and implement strategies that streamline existing processes, reduce friction and improve overall service delivery for both advisors and customers.
• Apply feedback from customers and advisors to identify areas for improvement and drive continuous process enhancements.
• Stay informed of regulatory changes, assess their impact, and implement necessary adjustments.
• Collaborate with legal and regulatory compliance teams to conduct regular audits and maintain a strong compliance framework.

Benefits

• health
• dental
• mental health
• vision
• short- and long-term disability
• life and AD&D insurance coverage
• adoption/surrogacy and wellness benefits
• employee/family assistance plans
• retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• financial education and counseling resources
• holidays
• vacation
• personal
• sick days
• full range of statutory leaves of absence

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree