Sr Mgr, Product Management Informatics

Bio-Rad Laboratories•Irvine, CA

19h•$157,400 - $216,400•Hybrid

About The Position

The Senior Product Manager, Quality Systems Informatics leads new product development and sustaining activities for a family of diagnostic instrumentation and/or software throughout the product lifecycle, from opportunity definition through launch, sustainment, and obsolescence. The role is primarily internal (approximately 80%) and partners with R&D, Global Supply Chain, and Quality/Regulatory to renew and execute the systems roadmap, develop requirements and business cases grounded in customer needs, and plan obsolescence. It translates portfolio and product-line strategy and market inputs into target product profiles and system-level requirements, and prioritizes cross-functional sustaining work that protects customer experience and installed-base value. As the day-to-day owner of systems NPD and sustaining execution, the role ensures investments are well characterized, commercially sound, and focused on portfolio value, including platform adoption, supply continuity, product quality, and cost to serve. The position must be based in Irvine, California, within commuting distance of the office.

Requirements

Bachelor’s degree or equivalent in Marketing.
At least 8 years of experience in Diagnostics, Biotech, Med-Devices, or related systems product, marketing, engineering, or program roles.
Proven record of system lifecycle management from product vision to obsolescence in a matrix environment.
Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
Ability to translate segment and franchise strategy into product-line plans, commercial hypotheses, and measurable objectives for assigned products or segments.
Ability to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning.

Nice To Haves

Advanced degree, such as an MS, MPH, MBA, or similar.

Responsibilities

Translate segment strategy, customer and service feedback, and regulatory and technical constraints into target product profiles and system-level requirements for new and enhanced solutions.
Develop business cases for renewals, upgrades, and new features, including assumptions about installed base, conversion, volume, mix, pricing, cost to serve, and margin.
Serve as the voice of the business and marketing lead on selected systems NPD and sustaining projects.
Ensure gate reviews are supported by complete, high-quality requirements, business cases, risk registers, launch plans, and rollout plans; clarify decisions, actions, and owners.
Maintain visibility into assigned systems’ installed base, architecture, and lifecycle status.
Lead cross-functional engagement to build roadmaps aligned with product strategy and technical, regulatory, and programmatic requirements.
Provide structured input to systems roadmap and portfolio decisions with Franchise leaders and the VP, including opportunity characterizations and risk-benefit trade-offs and upgrade implications.
Monitor system performance, including reliability, quality signals, complaints, field intervention rates, and cost to serve.
Work with R&D and Global Supply Chain to prioritize software and component changes, redesigns, and supply continuity actions.
Coordinate sustaining and NPD work to ensure upgrades, replacements, integrations, and obsolescence are technically and operationally feasible.
Ensure internal readiness for new system launches and major enhancements, including demand signals, migration strategy, procedures, and content for Regional Marketing and Commercial teams.
Ensure stakeholders understand upgrade implications, including customer-visible changes, discontinued SKUs, and replacement options.