Senior Product Manager, Programmatic Demand

NBCUniversal•New York, NY

1d•Hybrid

About The Position

NBCUniversal’s Ad Sales One Platform Ad Products team builds and operates the systems that power NBCUniversal’s $10B+ advertising business, including core ad serving, programmatic, and activation capabilities across CTV and digital. Within AP&S, the Programmatic Demand team is responsible for product strategy and development of demand-side capabilities across NBCU’s programmatic ecosystem. We are seeking a Senior Product Manager, Programmatic Demand to drive the evolution of how programmatic demand is optimized, scaled, and productized across NBCU’s streaming footprint. This role focuses on developing scalable products, systems, and workflows that improve programmatic demand performance across NBCU’s ad tech stack. You will identify inefficiencies in auction dynamics, platform behavior, and partner integrations—and translate those insights into durable product solutions rather than one-off optimizations. A key focus area will be live event monetization, where concurrency, DSP behavior, and system constraints introduce complex demand-side challenges that require structured, product-led solutions.

Requirements

Strong understanding of programmatic advertising ecosystems , including digital ad serving, measurement frameworks, identity signals, and privacy controls—and how these components work together to enable scalable, addressable advertising across CTV and digital environments
Experience implementing and validating measurement and data pipelines , with a focus on ensuring consistency and accuracy across platforms (e.g., bid requests, attribution, viewability, IVT, and delivery metrics)
Solid working knowledge of privacy regulations and industry signals (e.g., CCPA, GDPR, GPP, ATT, COPPA), and their implications for data usage, identity resolution, targeting, and measurement in a programmatic context
Experience understanding identity and user signals (e.g., device IDs, platform identifiers, consent signals) to enable privacy-compliant audience targeting and optimization
Proven ability to translate complex technical, business, and regulatory requirements into scalable, productized solutions - particularly within programmatic demand, auction dynamics, or partner integrations
Strong analytical and problem-solving skills, with experience diagnosing performance gaps, data discrepancies, and system inefficiencies , and driving root-cause resolution in production environments
Experience developing or leveraging automation and/or AI-driven approaches to monitor, validate, and improve the stability, quality, and performance of demand systems and measurement capabilities
Excellent communication and collaboration skills, with the ability to operate effectively across Product, Engineering, Ad Ops, Sales, Strategy, and external partners to drive aligned outcomes
Demonstrated ability to operate in high-scalability, high-concurrency environments (e.g., CTV and live events), with a product mindset focused on building durable, system-level solutions rather than one-off fixes
Minimum of 3+ years of product management experience , preferably within digital advertising, ad tech, or data-driven platforms; experience in CTV, streaming, or programmatic demand strongly preferred

Responsibilities

Design and build scalable solutions (tools, workflows, automation) to analyze and optimize auction performance across bid rate, win rate, fill, pacing, and timeouts
Translate performance insights into productized capabilities (e.g., automated optimization frameworks, configuration layers, or decisioning logic)
Partner with Engineering to implement systems that continuously improve demand efficiency and revenue outcomes
Identify performance gaps and system constraints in live event auctions (e.g., scaling limits, DSP throttling, timeout behavior)
Drive development of product solutions to increase stability, scalability, and performance in high-concurrency environments
Partner cross-functionally and externally to ensure platform and partner readiness for tentpole events
Define product-driven approaches to deal structure, configuration standards, and optimization across PG and PMP
Improve how platform settings (e.g., in FreeWheel and partner DSPs) translate into predictable demand performance
Productize best practices to reduce inefficiencies and variability in deal execution
Identify systemic partner performance issues and drive long-term solutions (vs. one-off fixes)
Inform product strategy based on partner capabilities, limitations, and evolving DSP behavior
Own requirements and validation for demand optimization features and experiments
Align Product, Engineering, Ad Ops, Sales, and Strategy on priorities and outcomes
Lead root cause analysis and improve systems/processes to prevent recurring issues
Translate product functionality into clear internal guidance and GTM alignment
Monitor industry trends and inform product direction