Senior Product Manager, Leasing

Roofstock•New York, NY

7d•$214,000 - $225,000•Hybrid

About The Position

As the leading end-to-end investment platform for single-family rental homes (SFR), Roofstock's mission is to reinvent the rental housing ecosystem. With a talented team of 750+ employees and offices in the Bay Area and New York City, Roofstock has experienced significant growth, including recent acquisitions and expansion into short-term rental management services. The Senior Product Manager, Leasing is a dedicated product leader for the Leasing & Resident Experience team. This is a hands-on, high-ownership position focused on a revenue-carrying product surface for individuals who thrive at the intersection of Product, Operations, and Growth. The role involves owning the leasing roadmap end-to-end, delivering products that accelerate leasing, and shaping new leasing offerings for self-managing landlords. This position is ideal for an operator-minded product manager with a bias toward action, a focus on driving outcomes, strong written communication skills, and a genuine curiosity about the leasing process. The ideal candidate will be driven to identify and resolve bottlenecks in the leasing pipeline.

Requirements

5 or more years of product management experience, including ownership of a revenue-carrying product surface at a software company.
Proptech, real estate, or marketplace background strongly preferred; leasing or property management context is a strong plus.
Demonstrated ability to ship products through ambiguity and constraint.
Strong roadmap and stakeholder management skills.
Comfort in an operator-heavy business environment, with a willingness to shadow operational teams.
AI fluency, including experience putting AI into a product.
Comfort working with data, including defining funnel metrics, reading dashboards, and root-causing deviations.
Strong written communication skills.
Genuine curiosity about customers and comfort talking to them directly.
Bias toward action over perfect planning.

Nice To Haves

Knowledge of how a home actually gets leased.
Hunger to learn about the leasing process.

Responsibilities

Own the leasing product roadmap across retail, institutional, and build-to-rent portfolios, balancing platform commitments with growth opportunities.
Lead initiatives from discovery through execution, collaborating with Engineering and Design on scoping, rollout planning, and post-launch impact analysis.
Maintain clear priorities, sizing, and sequencing for leadership, engineering, and operations.
Build visibility and workflow layers for the leasing funnel to clarify handoffs, service levels, and automation status, highlighting areas needing attention.
Partner with leasing operations to remove bottlenecks and increase team capacity without proportional headcount increases.
Understand AI applications within the leasing funnel (screening, scheduling, communication) to drive automation and address quality issues proactively.
Shape and validate new leasing products and services for self-managing landlords, from customer discovery to pricing and business modeling.
Partner with Growth and go-to-market teams to launch new offerings.
Conduct customer research by speaking directly with owners, prospects, leasing agents, and screeners, synthesizing feedback into actionable product decisions.
Build and maintain feedback loops to ensure operational signals inform product decisions in real time.
Serve as the product counterpart to Engineering and Design, and act as the point of contact for cross-team dependencies with sales, operations, and account management.
Support prioritization decisions by balancing strategic goals and operational capacity.
Own leasing funnel metrics, including conversion, speed to lease, service-level adherence, and vacancy.
Develop and track KPIs to identify risks and opportunities early, and determine root causes for deviations from expectations.