Senior Product Manager - Irrigation Controllers

Hunter Agriculture•San Marcos, CA

1d•$124,000 - $145,000•Onsite

About The Position

The Senior Product Manager - Irrigation Controllers manages a market driven product group by developing product marketing business plans to support the company’s strategic plan. Develops, administers, and manages all aspects of the product line from concept to service. Demonstrates behavior consistent with the company’s values of Customer Satisfaction, Innovation, Family, and Social Responsibility.

Requirements

Bachelor's degree in engineering, marketing or related field, or a combination of education and relevant work experience.
7+ years of experience in Brand Management, Product Management, or Marketing Management.
Experience developing electronic products for B2B or wholesale distribution.
In-depth knowledge of project management.
Excellent written and verbal communication skills in English. Strong public speaking and presentation skills.
Ability to design and conduct research related to product category.
Strong mechanical and technical skills.
Strong cost analysis and budget management skills.
Problem solving skills including problem analysis, planning, and organizing, decision making, and judgment.
Interpersonal skills including strong leadership skills, awareness, and personal impact.
Computer literacy including PC proficiency with Microsoft Office programs.
Ability to travel domestically and internationally. Must have or be able to obtain a valid passport.

Nice To Haves

MBA preferred.
Previous landscape, irrigation, or construction experience is desirable.
Industry-specific landscape or irrigation experience and certification is preferred.
Spanish proficiency is preferred.

Responsibilities

Ensures that all existing products in the portfolio are up to corporate quality standards. Works with engineering team to define final product functional and appearance specifications. Works with engineering and manufacturing teams to ensure that all product and packaging changes are thoroughly reviewed before implementation and distribution. Entrusted with high sales volume products. Self-guided in making business decisions and has proven crisis management skills.
Analyzes and understands the customer’s needs and expectations. Conducts the research necessary to obtain the specific market needs, Voice of Customer, and helps make the final determination on which ideas to pursue.
Creates realistic Return on Investment analysis to financially justify proposed development programs. Develops effective sales strategies to attain the most profitable market share levels.
Establishes realistic time schedules with manufacturing team for completion of the various parts of the approved programs, then tracks and publishes these on a regular basis.
Develops a detailed and time-integrated plan for introducing and marketing the products. Works with Marketing Managers to develop in-season product promotions for new and existing products. Reports the success or failure of development programs that are brought to market.
Calls on customers to obtain market data and to support the knowledge and ability of the sales team as it pertains to the product line. Prepares long-term sales forecasts in units and dollars for the product line.
Determines strategic product line decisions by evaluating competitor’s products, market share and market trends, and informs others by maintaining and distributing competitive comparisons and evaluations.
In conjunction with the Director of Marketing, develops standard and published pricing structure for the product line and is responsible for developing prices on specific negotiations.
Provides source data for all communications pieces pertaining to the product line. Writes instructional materials such as owner's manuals and technical bulletins. Reviews and approves all communication pieces for technical accuracy.
Assists Category Manager by mentoring other team members, by training, guiding, and identifying development opportunities.
Provides direction on sales support, product development process, forecasting, financial reporting, product management best practices, and technical support for tradeshows. Participates in tradeshows throughout the year.
Active participation in Industry Organizations affecting our products and markets. Provides guidance to trade organizations and regulatory agencies regarding our products, markets, and industry norms.
Makes recommendations on the nature and scope of the present and future product line while continually seeking out new uses for existing products.